Why Retailers Fail to Create an Affordable 3D Asset Pipeline
Top 3 Reasons
“It has been hard for many retailers to create an affordable 3D asset pipeline for their product lines” — Deloitte.
There are three reasons why, and here we provide detailed accounts of each one.
Reason 1. Most solutions for interactive product visualization are expensive and complicated.
In one of our previous posts, we compared 3D models and 3D Views. If you haven’t seen it yet — check it out here — we’ll wait.
After reading that article, you will understand why 3D Views are unbeatable when it comes to cost and speed of production. As an interactive format that provides enough realism to convey true quality and feel of the products, 3D View is also remarkably easy to create. In fact, it requires just three simple steps.
A retailer will need to:
- Shoot the product video with any digital camera in 4K+ resolution.
- Сonvert the product video into a 3D View using the Cappasity software in 3 minutes per SKU.
- Upload the 3D View onto the Cappasity platform and enjoy its automatic synchronization with the online catalog and/or mobile application.
Reason 2. Most solutions for interactive content production are not suitable for enterprise.
When it comes to enterprise, scalability is key. Retailers expect to have the maximum amount of 3D content in the shortest amount of time in order to minimize costs. Solutions that don’t scale well just don’t cut it.
Cappasity’s solution is optimized for the digitizing of large catalogs and allows retailers to shoot thousands of products in 3D every day. The patented 3D View format doesn’t slow down the website and loads in seconds on all devices, thanks to data streaming.
Reason 3. Omnichannel experience is difficult to achieve
3D content must be available across all mediums and platforms. Customers should be able to get a seamless experience no matter how they choose to interact with the content. Unlike many solutions for interactive content creation, Cappasity guarantees cross-platform compatibility and provides a format that works in all browsers on practically any device. Once the 3D View is uploaded, it can be showcased on any medium convenient to the retailer.
Want to create an affordable 3D asset pipeline?
Download Easy 3D Scan™ and make sure to read our in-depth instructions on how it works. Start your journey to a fully immersive shopping experience today.
