AR improves business performance

Augmented reality unites the real and virtual worlds. AR-based tools can superimpose information blocks on real objects and facilitate world perception, and in general it improves the efficiency of everyday interactions with the environment and speeds up information search significantly.

AR development promoted the introduction of various apps into business to solve specific problems or boost overall efficiency. This is how it works.

AR apps

From the purely technical point of view, all AR projects are based on the same principle: A device activates recognition functions through a visual search algorithm, GPS navigation and specific settings. Rapid data analysis allows for the visualization of the information on an object, enhancing and expanding user’s experience. As of today, the most popular versions of such apps run on browsers and dedicated devices, the most adaptive and advanced of which are smartphones. AR for Android and iOS is quite popular and has access to a huge audience.

Use cases for business

The development of specific AR apps has potential profit for almost any industry. The pioneers who braved AR technology were engineering enterprises — they designed new products with the help of virtual models, thus avoiding many errors and saving time. For instance, a study conducted by Boeing showed that AR improved productivity in wiring harness assembly by 25%. Soon after that, AR was adapted for use in other fields. Let’s review the leading examples.

Marketing and sales

AR apps specially designed for a company improve the awareness of the brand. They may also be an efficient sales tool. Superimposing a virtual information layer on real products can make presentations at exhibitions and public events truly spectacular. This attracts customers and stimulates them to learn more about the product. AR apps for Android or iOS increase customer loyalty: They install the apps in their devices, share their experiences and opinions, invite friends, etc. Successful introduction of AR significantly increases sales volumes.


Companies that have yet to establish themselves on the market can benefit considerably from developing an AR app. It is easier for startups to make a name for themselves and showcase their product to their target audience in virtual space. For example, a new café can develop an app that will help customers find it on the city map.

Repair and maintenance of cars

An AR app designed to facilitate repairs. A user puts a smartphone in front of the mechanism, and the app identifies what’s wrong and suggests a step-by-step repair procedure. Service quality improves, processing speed and reliability go up as well.

Personnel training

AR will facilitate the presentation and retention of complicated material. During training, apps can help by reading elements of drawings or parts of specific documents in real time.

As shown in the above examples, AR has the potential to improve the efficiency of workers by using new machine interfaces that display relevant digital data in a real-world environment. Industrial companies can achieve business value today by introducing AR into their operations to increase efficiency, reduce rework and improve worker safety.