Augmented and virtual reality meet social media

The Goldman Sachs total AR/VR market estimation for 2025: $80 bn with 60% of VR/AR software revenue driven by the consumer (vs. enterprise/public sector)

AR/VR technology’s presence in our everyday life is growing every day. If you have ever used filters in Instagram or Snapchat — you are in. It may seem insignificant in comparison to powerful visions of the future related to AR/VR lenses, but mass use of messengers has already made it mainstream.

AR blends the physical and digital environments, enabling graphics, sounds and touch feedback to be overlaid with the user’s physical world. And while VR is the answer most would revert to when thinking about the future of social, what’s equally important is how we’ll get there, and what, practically, the evolution to these next stages of social communication will mean for you and your business. AR is going to be a big deal. Facebook, for their part, seems to be looking more to pure VR; it is already developing social tools and apps that work within VR environments.

And that’s clearly where we’re headed, but the cost and network limitations will likely make this a longer term goal — AR applications will serve as a gateway to this next level, a stepping stone into the new world of VR connectivity. For example, Pinterest recently released their innovative new Lens tool, which verges on augmented reality. But the next iteration of that sounds much more like AR and could have far more significant brand applications. “We’re also building technology that will help people get recommendations on Pinterest for products they discover in the real world, by simply taking a photo. For example, say you spot a coffee table you love either on Pinterest or at a friend’s house, soon you’ll be able to see how it would look in many different home settings.”

There are no examples, but that sounds a lot like AR layering, virtually placing a product into a real-world environment to see how it might look. We’re seeing similar tools being brought into use by make-up brands and fashion retailers.

What is there in these innovative technologies for mass users? You can play with images any way you like — for work or for fun. For example, a photographer who provides groundbreaking services filming immersive video of weddings or other important events needs convincing 3D images of doves, exotic flowers, or anything at all. The photographer goes to the Cappasity Ecosystem and chooses the images they like or finds an artist whose works they like, and orders the images. Thanks to the blockchain-based model, all the transactions go as smoothly and safely as possible. Customers enjoy unique videos, while the photographer and the artist enrich their portfolios and wallets. Of course, any user can buy or rent an image and send their friends an astounding video of themselves swimming in a pool with, say, crocodiles.