Cappasity invited to join TOTEM #RetailTech by Le Hub Bpifrance

Cappasity is one of only 10 start-ups that have been chosen to join the innovation lab as a part of TOTEM #RetailTech conference held by Le Hub Bpifrance.

The 13th TOTEM conference is dedicated to the future of retail. The Hub Bpifrance brings together a panel of experts to discuss the innovative technologies of interest and give participants key and critical understanding of these subjects.

France is the fashion capital of the Global, having given birth to many famous and leading retailers. This is especially true of the luxury segment. With the maturation of the digital era and boom of e-commerce, retail is embracing new user demands and changing business models seeing the birth of innovative new shopping experiences. These new shopping experiences offer greater customer access, flexibility and experience. The new digital shopping experience enables a more immersive, informative and descriptive customer journey from item selection to checkout. Adoption, uptake and integration into current business processes, once viewed, are in high demand.

Simplification of payments, virtual and augmented reality, Chabot’s etc are some of the technologies helping blur the traditional demarcation between physical and digital domain. This is the show-case that is the idea of, ‘the innovation lab.’ That is to create the store of the future and showcase new ways of shopping. Cappasity’s platform is a perfect match within this paradigm. Our technology helps retailers bring the in-store experience into the realm of digital through high-resolution 3D images which enhance the shopping experience, in web and mobile, and can also transfer a user to virtual and augmented realities.

The partners of the event are PICOM, Euratechnologies, Galeries Lafayette Plug and Play and MAPIC. There will also be 200–250 participants from investment funds and retail including E. Leclerc, Galeries Lafayette, Groupe Eram, The Kooples and many others.

If you are in Paris on November 9th, come visit our booth — https://www.eventbrite.com/e/billets-totem-retailtech-37447393161?aff=ilab