Getting our heads together in a grey area | Day 2
Once we had segregated the entire Retail business into four blocks/quadrants i.e., Megastores, Speciality Stores, Convenience Stores and Warehouse/Wholesale Stores.
We were ready to go ahead, with selecting which type of store we are targeting to, with a common vote we selected the Megastores and the Speciality Stores to go ahead with the idea was pretty clear pick the one which has most foot-count of customers.
Next we went ahead making a generic user flow which would work good for both the kind of stores viz., below.
We all tried to focus our attention in detailing out the entire flow by listing out different actions/events/problems/tasks which can be added under the headers of the Customer Journey Map above against how we have experienced our shopping experience as end-user.
As we had listed down all the specific actions/events/problems/tasks we tried identifying the specific problems and detailing out the problems in words stating the description of such problem and prioritise them as well under the same headers above.
The overall activity looked something like below:
Going forward we took all the problems and made a comic strip to better represent the problems in a story and floated it to everyone in the design team to contribute towards ideas and solutions for the problems.
