Meet Cardanti

The Smart Business Card anyone can use

Cardanti
Published in
7 min readJul 16, 2020

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Communication is fundamental to business. Interactions can go sideways, mostly depending on how skilled you are at asserting yourself. But even if you’re a master at it, you still have to go through the process of exchanging contact information with the person you’re meeting with.

Have you ever encountered difficulties in exchanging that information? Chances are you did. Time is lost if you have to vocally transmit that information, and if you use paper backed business cards, making sure they don’t get lost is a constant source of worry.

We’ve decided to address uncomfortable situations like these by bridging the gap between digital and in-person networking. So, we’ve created Cardanti.

Cardanti is a business networking project part of the Zoid Ltd. Group. We develop blockchain based software solutions for payments, through our payments firm called ZoidPay. These solutions are made available to the general public through common micro-technologies like NFC, QR scanning and APIs (application programming interface).

Putting things into context, during the past two years of working on ZoidPay, we attended numerous tech events to present our blockchain products and meet potential partners. Our blockchain payments card uses your phone’s NFC antenna to authorize native blockchain transactions. There is also the option to use your camera’s QR scanning functionality if your smartphone lacks NFC.

While attending tech events, we kept running into the same situation of people offering us business cards. We offered explanations on why we don’t have business cards and asked them to add us on LinkedIn.

So, we realized that there are two types of people:

· those who prefer paper business cards

· those who prefer digital business cards

When the two types meet, friction results from explaining why we don’t carry business cards, and because both go out of their way to exchange information.

Then the idea dropped like a bomb. NFC and QR scanning can be used for anything, including contact details. We just needed to develop a platform where you can fill in your profile with all your information, attached one of our NFC-native cards to transfer that information and… it just worked. Thus, Cardanti Business Card was born.

We created Cardanti to eliminate the friction between digital and non-digital means of networking, and allow people to seamlessly switch between their offline and online business persona.

This means the user experience needs to be seamless on both ends, with zero learning curve. A simple and attractive user experience makes Cardanti organically viral. For this purpose, we created a product that you’re going to love showing off to your peers and friends. It’s also a great impression to transfer all your contact details in a nanosecond. But more on this below, we invite you to explore the elegant features of Cardanti.

Features

We talked to people from both camps, we looked at both types of business cards and we created a list of features that will satisfy both paper and digital business card users.

One tap, No app.

Handing out business cards is a habit many people have, and we know it is difficult to change.

We created Cardanti so that it’s easy and pleasant to use regardless of your age or experience using business cards and smartphones. Once you tap your business card to the back of a smartphone, the owner will get prompted by his browser to save your information directly into his contact list.

Furthermore, they can interact with any other information you’ve saved in your profile, such as following you on social media or watch a presentation video.

The process is identical by scanning the QR code on the back of the card.

Just like you don't need an app to give a paper business card, Cardanti doesn’t require you or the person you’re meeting to install anything. It just works using features native on any smartphone: NFC or QR scanning.

One Card, infinite networking

There are many clear advantages of having just one Cardanti card instead of giving paper business cards:

  • No more stacking. You’re giving away your business information, not pieces of paper. This means that your pockets or handbag can breathe as you won't carry a brick of cards inside them at every event anymore.
  • Your Cardanti business card lasts forever. This means that you stop buying business cards every quarter, which saves you money.
  • Your business card doesn’t end up lost. The card stays with you while your info gets saved in your conversation partner’s contact list. Over 80% of business cards end up in a drawer, but not your Cardanti card.
  • You protect nature. Paper is phased out for card production, thus avoiding cutting trees and instead we plant them. Soon for every card sold we will plant a tree.

One digital business profile for all your contact details.

People who use paper business cards prefer to call, while people who use digital business cards like to communicate through social media. With Cardanti we made sure people can do both and even more. More importantly as opposed to paper business cards, your profile can be edited at any time.

This is how your Cardanti Profile can look like:

Personal Cardanti Card

Every January dozens of new articles pop out about business card design trends of the year, so we understood that people love to flaunt their business cards.

We took a timeless approach for design, enabling you to use it forever, regardless of the changing trends.

You can choose between dark theme, light theme, and a total of 6 color options:

  • Dark theme: Emerald Green, Sapphire Blue, Cardinal Red
  • Light theme: Mint Whisper, Ice Blue, Crimson Red

All the information you share is in your profile, so you decide if you want a Timeless card or a Personalized card. If you chose to physically personalize your card, you can opt to have your Name, Role and Company printed on the card. The timeless card will be usable regardless of how many job titles or companies you change. The personalized card is better at showing your personal brand, while the timeless design is perfect if you are a professional hired by multiple brands or companies. This way you avoid getting a new one if something changes in your career.

Both choices are very rewarding, as using Cardanti creates a reaction from the person on the receiving end, a memorable moment that will make it more likely to connect again. From this perspective we know that using Cardanti is a great ice breaker:

Cardanti for Your Business.

Unsurprisingly Smart business cards haven’t caught on with businesses until now for particularly good reasons:

  • First, companies have strict brand books, they can't have their employees present themselves with business cards that display another company’s logo and colors on it.
  • Secondly, companies are later to the party when it comes to mass adoption, they don't invest in things that might not catch on, or things that won’t work on any device, or things that don't make sense from a business perspective.

You’re going to start seeing them because we take companies seriously by addressing those challenges, so we’ve prepared extra features:

  • Custom Cards: Companies can choose to have their logo and company colors on the Cardanti card, or they can insert their own Custom Design.
  • Custom Profiles: Company branding in the Cardanti business profile.
  • Special prices. We have special prices for B2B orders. Considering there is only one Cardanti card per employee and larger lifecycle of our cards compared to paper business cards, companies will spend less while increasing their brand awareness.
Soon we’ll launch on Product Hunt too

Most importantly, Cardanti works for anyone

Timing was key in developing and releasing this product, so we decided to launch now as NFC usage becomes more widespread. Most new Android phones today are NFC-enabled out of the box. Furthermore, Apple has recently unlocked the NFC on IOS devices, so nobody is left behind. Until absolutely everyone will have an NFC enabled device, we’ll keep a QR code on the back of the Card just in case, and that works on any smartphone with a camera.

Get yours!

We bridged the gap between online and face-to-face networking by creating a product that works for everyone using a smartphone.

Click here to create your Cardanti and take your networking experience to the next level!

If you want to learn more about Cardanti make sure to follow us on our social channels below.

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