What comes to your mind when we talk about design? Huge houses that could appear in a movie? Trendy clothes, probably being worn by top models on international runways? Gourmet dishes which offer a unique mix of ingredients, flavors and textures? Cutting-edge electronic devices filled with nothing but the best technologies their manufacturers can offer? Well, that’s design, indeed. But be sure that it’s only a part of it.
Design can be interpreted as the portion of artwork which is created with an objective purpose. Therefore, it varies according to the field of application, as mentioned earlier, but also to time, place, skill, cost, and the people who will use a given product. As a result, there are literally endless possibilities with which to work on that product’s design. Finding the ones that can effectively send the message you want is a big part of the fun of working with it.
When it comes to cars, design has helped produce from strong best-sellers to painful flops; from universal inspirations to forgetful concoctions; and from timeless nameplates to mediocre beings. However, the fact that design can be so abstract at times makes it difficult to appreciate; we tend to see it as merely the visual work applied to the sheetmetal. There are so many other aspects to analyze and understand that even specialists get surprised at times.
If you want a glimpse of them now, start by considering why have you always thought of design as only material. Names, for example, are just as important expressions of design. In fact, the choice of a car model’s name can be a huge reason of its sales performance — this issue has extreme outcomes more often than you think. Finally, dealing with design is interesting because it’s a continuous invitation to rethink pretty much every product that surrounds us.
Car Design Chronicles attempts to honor that by focusing on… car design. Not on latest releases or only on models which frequently steal the thunder in this topic, such as sports cars. Here, you will read about events that have occurred in the automotive industry motivated by design in any way. This way, every article will feature a different and unusual group of car models being used as examples. It’s also a nice way to brush up your skills and memories!
Feel free to navigate the stories published here by category on the list above and start reading from whichever you want — they don’t follow a particular order. Keep in mind I’m working to offer all of them in three languages. The best way you can show me your appreciation is by using the comments section to share your opinions, mention more models that could be used as examples on a given article, and even suggesting new ideas for future posts. I hope you have a good time!