Zoom Wants Employees Back in the Office. Is This the End of Remote Work?
Or does the remote work pioneer know something about the future of work ?
Zoom, the video-conferencing company whose product has become synonymous with remote work, has joined the legions of tech companies forcing their employees to return to the office.
Having previously announced a move to a fully remote model, Zoom now requires staff to come into the office at least twice a week.
Zoom’s about turn is surprising, given how much the company has benefited from ushering in the era of remote work; with their videoconferencing services outperforming incumbents like Skype, Webex, and Google Meets.
If your company wants to power, and profit from, the remote work revolution, shouldn’t it lead by example?
Zoom is worth less now than before the pandemic
If you’ve been paying close attention to Zoom, you’ll realize that this move isn’t that surprising. The pandemic was phenomenal for Zoom, stocks rose to a peak of $559, and the company reached a market cap of $159 billion.
But like other pandemic profiteers, Zoom has since seen its ballooning valuation pop. In the spring of 2023, the company reached…
