Driving Change Online
by Vesna Jaksic Lowe | Illustration Mitch Blunt
Related Stories: Slacktivists to Activists (Feature)| Measuring Millennials | How #GivingTuesday Came to Life | Putting Lady Liberty on a Pedestal
• Online giving grew by 7.9 percent from 2015 to 2016
• The percentage of total fundraising that came from online giving reached 7.2 percent in 2016, a record high
• 41 percent of nonprofits received at least one online donation of $1,000 or more
• In 2016, 17 percent of online transactions were made using a mobile device; this is up from 14 percent in 2015 and just 9 percent in 2014
“What if we could put a whole new payment infrastructure on social media, so that every time a payment was made, something good would happen in the world? Social payment would equal social good.”
— Dale Pfeifer, Founder & CEO, Goodworld
Related Stories: Slacktivists to Activists (Feature)| Measuring Millennials | How #GivingTuesday Came to Life | Putting Lady Liberty on a Pedestal
Vesna Jaksic Lowe is a New York-based communications consultant and writer. | British illustrator Mitch Blunt creates conceptual work for newspapers, magazines, and advertising.
