This series takes a peek into what each of our team does and how they work with the other teams towards our mission of inspiring every person in the world to start selling and buying to make more possible for one another.
Growing up in a small city in southern Philippines, April has always had an innate curiosity about people and places. She flew to New York to pursue postgraduate studies in Management and Finance. There, she did an internship with luxury fashion brand Versace where she discovered that she wanted to work in a role that would allow her to be creative while being surrounded by people.
April joined Carousell in 2019, following the integration of OLX into Carousell, and heads trade marketing engagement activities in the Philippines. “The trade marketing team does business-to-business (B2B) marketing. Simply put, we look after the marketing activities aimed at professional sellers (B2C) and C2C users who use our paid seller tools. I work closely with our broader marketing teams, business unit heads and in-house sales teams to plan, collaborate and execute experiential and profitable events (virtual, physical or hybrid) and campaigns for our sellers, clients and partners,” explains April. “We’re always finding new and creative ways to encourage professional sellers to use the Carousell platform and give them the support they need to grow their businesses. Our campaigns and activities center around the following objectives: revenue, lead generation, client retention, seller awareness and seller education.”
Her team was put to the test this year when the pandemic forced the country on lockdown, and they were unable to conduct their usual offline activities. “We had to find creative ways to keep our sellers engaged and our trade initiatives profitable. Personally, it challenged me to think outside the box and outside of my comfort zone. For the first time ever, we managed to pull off several online workshops and seminars for our professional sellers and were able to livestream webinars for different audiences in property and general classifieds,” said April.
April added, “hosting and moderating these online events was definitely a first for me as these are usually done offline, in a physical venue. In the new normal however, this means setting up your DIY home studio and making sure our virtual interviews with external speakers, influencers and power sellers go as smoothly and as professionally as possible. It’s an amazing feeling to know that we’re building relationships and still creating these connections with our sellers despite our current circumstances. It goes to show that there will always be an opportunity even in the most challenging times. Dead ends don’t exist.”
It is with all these experiences that helped shape April to take things as they come. “There will always be challenges that come our way, especially in this line of work where everything changes fast and we just have to adapt and pivot quickly. Carousell has definitely trained me to dance along those rhythms and it has opened up a potential in me I didn’t think I had,” said April.