App Spotlight: Prisma

With news that iPhone ‘app of the moment’ Prisma is about to launch on Android, we thought it was high time we see what all the fuss is about.

Launched on the App Store a little over five weeks ago, photography app Prisma already has seven million downloads and users in over 40 countries, not too shabby considering Pokémon Go has owned the App Store — and Play Store — this month.

So how does it work? Well unlike many other photo editing apps on the market, Prisma uses ‘a combination of neural networks and artificial intelligence’ to turn your photos into works of art: so filters but not as we know them. The app currently has 33 of these ‘filters’ for you to choose from, based on famous works of art by the likes of Monet, Munch, Picasso and even some DC comic book artists.

Ok, sounds good but how is Prisma better than other similar apps? Prisma has the edge over the competition for a few reasons:

• It’s fast. In fact considering it’s actually sending your image to a server to edit and ‘draw’ like an artist would — rather than doing it on the phone itself — it’s very fast.
• It’s free. Those magical words. While you’ll find many photo editing apps on the App Store, you won’t find too many with a price tag of under €1 never mind free.
• The finished product looks amazing. No matter what filter we choose when creating new images on Prisma, they all looked amazing. Check out some of our examples we created from the image below of the Giant’s Causeway.

Originally published at www.carphonewarehouse.ie on July 20, 2016.