Failure is so hot right now.

In the entrepreneur world embracing failure is trending. It’s a common interview question and by many it’s worn as a badge of honor.

Entrepreneurs value new ideas, and if you’re putting new ideas out into the world, you will most certainly run into roadblocks (err failures).

About a month ago I spoke at an event called Failure:Lab. I chose to speak on a business that we started several years ago called Tree Elves. It was one of the most intense experiences I’ve had in my life, and while I framed it as a failure the business has made some pivots and is now something we’re pretty proud of.

Anyway, here it is. Would love to know what you think.