5 Ways to Improve Your Dealership Website

Bo Gjerløw
Jan 29 · 3 min read

Originally published on the Carswip Blog on October 15th 2018

Here are 5 ways to improve your dealership website that will make your users happier and get you more leads.

Show testimonials/reviews from your customers

Using testimonials/reviews from your customers is one of the best ways you can build trust online. Here are just a few reasons why:

- You remove doubts that the consumer may have about your dealership

- You show how well you treat your customers

- You encourage consumers to take action

Implementing these on your website does not have to take long either. TrustPilot, for example, has a handy widget you can use to do so. Another way, albeit slightly more advanced as well as time-consuming, is placing select Facebook reviews on your website. Here’s a guide for how to do that.

Show direct contact information to the salesman on the car ads

Showing direct contact information to the salesman responsible for selling a specific car on the vehicle detail page, is a good step to make you more trustworthy to the consumer.

Showing users the salesman face, name, phone number, and e-mail address results in a more human-connection between your dealership and the user. And that’s exactly what both parties want.

Let consumers book a test drive online

By having the option to book a test drive directly through your website, you can generate more test drives appointments which will likely also generate more sales.

Compared to a consumer having to pick up their phone, dial your dealerships’ number, wait until the phone is answered, then tell the salesman on the other end that they would like to test drive one of their cars, booking through an online form is much simpler and quicker. Another advantage of online booking of test drives is that it can be done 24/7 and not just when your dealership is open during the day.

Invest in Search Engine Optimization

Improving your dealership website can bring great things, but in order to fully take advantage of well-thought-out dealership website, you will need quality traffic. This is where Search Engine Optimization (SEO) comes in.

Moz, one of the biggest companies in the SEO space, has written a great article on what parts of SEO you should focus on as a car dealership.

Use high-quality photos

Our last tip for this article is to use high-quality photos on your website. This tip applies to all images used on your website, but in particular the photos of the cars that you have for sale. By having high-quality photos, you ensure that the consumer gets the best experience possible when viewing a car that has peaked their interest.

We recommend checking out our article 5 Reasons Why Great Photo Quality is Important for Your Dealership for more on why this is such an important factor for dealership websites.

What is Carswip?

Carswip is the leader in photo services for car dealerships. Dealerships use our services to ensure high-quality presentations of their cars online, ultimately leading to more inquiries. Carswip is based in Aarhus Denmark and currently helps over 100 dealerships across Scandinavia.

Read more on carswip.com


The industry-leader for tools to improve car dealerships’ online presentation of their cars.