Rear-view Mirror — August 2018

Originally published on the Carswip Blog on September 3rd 2018

In this month’s issue: Tips to optimize your dealership website, ways to master dealership search marketing, electric cars exceeding 1 million on the road in Europe, and more.

Preparing for the car dealership of 2030

Things are changing constantly and rapidly in the industry, and technology is a big part of it. This article from Automotive Management Online gives insight into how you can prepare your dealership for the future.

Read the article here

6 Awesome Tips for Optimizing Your Dealership Website

Do you want to improve your dealership website, but are unsure about how to approach it or what to add and/or change?

Jazel Auto has written a great and informative article containing 6 tips for optimizing your dealership website.Read the article here.

Electric cars exceed 1m in Europe as sales soar by more than 40%

Sales of electric cars have been trending up for the past couple of years, and in August Europe as a whole hit a magic figure: 1 million electric cars on the road. That’s more than in the entire United States!

Read more here

Why Brand Loyalty Must Be a Priority for Dealers in 2018

This article by Rick Fellen for Dealer Marketing explains very well why brand loyalty is incredibly important for any dealership.

Read the article here

5 Ways to Master Dealership Search Marketing

As consumers continue to do more and more research online when looking for a new or used car, search marketing is becoming increasingly important, if not a necessity, for dealerships of all sizes.

In this article published on Dealer Marketing, 3 experts give 5 tips each on what you can do to improve your search marketing.

Read the article here

What is Carswip?

Carswip is the leader in photo services for car dealerships. Dealerships use our services to ensure high-quality presentations of their cars online, ultimately leading to more inquiries. Carswip is based in Aarhus Denmark and currently helps over 100 dealerships across Scandinavia.