How to build cheap and easy data dashboards for your startup

Ever since we moved to our shiny new offices in Holborn we longed to have zero-maintenance always-on dashboards showing interesting stats on every aspect of the company.

Initially we tried a spare Mac Mini, which was a disappointment — it took up lots of space and it felt wasteful to use more of such expensive devices to cover for our 6+ large screens. After trying out several solutions (including small android devices) we settled with Raspberry Pis which work delightfully and are easy to conceal.

Before we start, please note that I use a Macbook at work so my examples will be focused on MacOS users.


Let’s begin with a boxed Raspberry Pi, USB and Ethernet cables, and an SD card:

Notice how we don’t need an HDMI cable to start with! Ethernet-USB adapter for my Macbook Pro

Let’s ensure that our machine has Homebrew, Nmap, Git, and Ansible installed:

$ /usr/bin/ruby -e "$(curl -fsSL"
$ brew install nmap
$ brew install git
$ brew install ansible

Next, we’ll want to install Raspbian Linux on the MicroSD card:

When our SD card is ready, we can put the Pi device together:

  • Insert the MicroSD card with Raspbian installed into the Pi.
  • Connect the Pi to a power source.
  • Connect the Pi to and internet-enabled ethernet network, which must be accessible also from our computer.

In my case, I connect the Pi straight to my Macbook via ethernet and then I enable Internet Sharing:

Sorry, this is very OSX specific

We’ll need to know the device’s IP address, you can use nmap to find it out, for example when I connect it straight to my Macbook I can use this command:

$ nmap -sn

Starting Nmap 6.47 ( ) at 2016-08-09 11:30 BST
Nmap scan report for
Host is up (0.0012s latency).
Nmap scan report for
Host is up (0.00079s latency).
Nmap done: 256 IP addresses (2 hosts up) scanned in 3.07 seconds

Let’s write down the Pi’s IP address (in this case, we’ll need it very soon.


As mentioned before, here at carwow we have many TVs mounted on walls and we want to be able to set-up multiple dashboards quickly, so I wrote an Ansible script to configure new devices (and upgrade them when necessary).

The beauty of this solution is that we won’t need to control our Pi with Screen, Keyboard and Mouse, the provisioning will be done remotely by the main computer.

First we’ll need to download the Ansible playbook via Git:

$ git clone
$ cd rpi-dashboard-ansible

We’ll make copies of the wpa_supplicant.conf and hosts files from the examples provided:

$ cp wpa_supplicant.conf.example wpa_supplicant.conf
$ cp hosts.example hosts

The hosts file needs to be edited to have the ip address we found previously with Nmap, in my case:

Next we’ll edit these lines in wpa_supplicant.conf to include our wifi network credentials


Finally we’ll run the ansible-playbook command to provision the new device. Pay attention to the hostname you’re setting on your device, in this case I’m using rpi-dashboard-main, you can customise it to your will. If you won’t set a hostname variable then it will stick to the default value which is raspberry.

$ ansible-playbook playbook.yml -i hosts --ask-pass --sudo -c paramiko --extra-vars “hostname=rpi-dashboard-main”

That’s it! Once Ansible has finished running its scripts, the device will reboot and we’ll be ready to test it out using RealVNC’s Viewer, which can be downloaded here:

From my Mac RealVNC connects nicely, and shows Chromium running full-screen

Dashboard setup

Now we’re ready to set up the dashboard.

I will use Screenful for my example, you can use whatever you want (could be Newrelic, Heroku, etc…). It’s a neat service that creates dashboards out of a Trello account so that you can monitor progress of your iterations. I will elaborate how to get good looking and effective dashboards in the future, for now let’s stick to something simple and pre-made.

In our terminal we’ll SSH into the Pi (the password is: raspberry), to edit LXDE’s autostart file. We’ll use nano because it is simple to use for most people.

$ ssh pi@rpi-dashboard-main.local
pi@rpi-dashboard-main:~ $ nano .config/lxsession/LXDE-pi/autostart

Find this line, it should be the last:

@chromium-browser --noerrdialogs --app= --start-fullscreen

And change the URL to the desired dashboard location, in my case I’ll change it to

@chromium-browser --noerrdialogs --app= --start-fullscreen

After editing, save the file using CTRL+O and exit the editor with CTRL+X.

Now we can restart the Pi:

sudo reboot

Once the device has booted up, connect to it using RealVNC to open the desktop again as we’ll probably have to login:

Tick the “Remember Password” box if any, I also save the password on Chromium

After this step I am able to see this page:

Here’s our dashboard

Mounting on TVs

The dashboard needs to be visible all the time, we want to show it on TVs. In our office TVs are mounted on wall attachments with power outlets on their backs, so for me it was quite simple to get them up and running quickly (10 minutes).

That’s all we need to start

Velcro perfectly holds the power outlet and the Raspberry Pi on the back of the TV:

Some cable management to keep it all together

Final result:

Finally our dashboard is up and running


My examples take advantage of the Bonjour service to use the rpi-dashboard-main.local address. If your network doesn’t support it then you’ll have to stick to the IP address given by the wifi network’s DHCP service (tip: you can use the ifconfig command to find it).

References and thanks

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