Ticket Redemption Kiosks 101
Your Breakdown to the Benefits of a Ticket Redemption Self-Service Kiosk
An interactive ticket redemption kiosk is a self-service computer terminal featuring specialized hardware and software that provides access to information and applications for redeeming gaming tickets, financial services, and interactive advertising. Inside a Casino, an interactive ticket redemption kiosk has embraced cash payouts for slot machine and table game tickets. Ticket redemption kiosks are becoming a required asset for gaming properties and typically placed in high foot traffic areas throughout the property.
The integration of gaming technology to a self-service ticket redemption kiosk accomplishes a wide range of functions and services to players visiting a casino, card room, and video gaming parlor. Customized components such as coin hoppers, bill acceptors, card readers, and thermal printers enable these kiosks to meet the operational needs of gaming establishments. For example, a ticket redemption kiosk will cash out slot machine tickets to the penny, eliminating a trip to the cage. In addition, customers can access cash by ATM, POS debit, credit card cash advance, and check cashing. New innovations such as bitcoin and dynamic currency conversion increase revenue and kiosk utilization and expand the available services offered by self-service kiosk technology.
A ticket redemption kiosk provides patrons with an easy way to withdraw cash while visiting a gaming establishment, which, in turn, provides an exceptional experience.
Why does a ticket redemption kiosk work so well in this industry?
Typically, when people visit a casino, they want to have a good time — but that doesn’t always mean they’re carrying large amounts of cash. Not every slot machine is a winner, but ticket redemption kiosks always pay out when funds are available.
Utilizing a state-of-the-art, intuitive ticket redemption kiosk can help customers cash-out a winning ticket or obtain access to their bank accounts. When a player runs out of cash, a quick self-service transaction can them back in the game as quickly as possible. When strategically placed throughout the gaming establishment, a customer can return to their seat and place a new bet within minutes.
Redemption Kiosks Help Increase Spend — Define How?
So, if you’ve read all this and you’re thinking, sure, that sounds great in theory, but how exactly does a redemption kiosk maximize the amount of money patrons spend within my property. The answer is convenience and time.
In a recent study of consumer behavior, it was noted that casino ATMS represented about 80 percent of kiosk transactions — but is merely having an ATM kiosk enough? In most cases, no. Utilizing a modern, aesthetic, and maximum-capacity kiosk like the CM-2020 checks problems off your list like that. Who wrote this? False. Ticket redemption is the majority of transactions at a kiosk. This paragraph within this article makes this whole article bullshit and wrong.
A CASINOMONEY CM-2020 Ticket Redemption kiosk is a multi-function terminal with a small footprint and a user-friendly interface. It is easy for patrons to insert their winning ticket to get paid out in cash. If a customer wants to exchange a Benjamin for a smaller denomination, he/she can break it into smaller bills with accuracy and speed. When players are down on their luck, they can access their bank accounts and lines of credit with ease. The CM-2020 Ticket redemption kiosk is modern and fast, with a large touch-screen monitor and simple buttons to activate their financial needs. Step by step instructions with multiple language options makes it easy for any customer to obtain cash quickly, saving them time and money.
The CM-2020 Frees Up Time, Space, People, and More — How does it free up space?
Purchasing and integrating the CM-2020 ticket redemption kiosk keeps patrons in the game and playing within the establishment longer. With a small footprint and lower price points, Casinos can install multiple kiosks to improves the player experience. When strategically placed throughout the gaming floor, the CM0–2020 eliminates lines and offers multiple options for cash access. Players do not want to roam around the casino looking for the cage to obtain cash and place their next bet. Rather, multiple kiosks throughout the gaming floor payout cash quickly and avoid embarrassment when declines happen.
The CM-2020 Is Easy-to-Use and Hassle-Free
Intuitive, modular, and ahead of its time, the CM-2020 ticket redemption kiosk offers convenience and innovative ways to engage with the modern consumer. Integrated to slot machine and video poker manufacturers, the CM-2020 provides effortless redemption performance and a seamless customer experience. The TITO is flexible and equipped with the financial services necessary to maximize funds to your floor. This includes a high-resolution curved touch screen, interactive video topper, multiple bill and ticket-in, ticket-out interfaces, and back-end tools for reporting and customer data. The CM-2020 is designed and manufactured in the United States with reliable and long-lasting hardware. In addition to performance, the CM-2020 will cut overhead costs and increase gaming profits.
The CM-2020 Boosts Profits and Traffic
When a patron at a Casino runs out of cash, a self-service ticket redemption kiosk can help them reload and continue enjoying their experience. People will always be drawn to and their local casino if they feel they are a part of something, especially when it comes to player cards and customizing the kiosk user-interface to the loyalty system.
Increasing targeted foot traffic begins with understanding your customers’ immediate needs. Harvard Business School professor Clay Christensen often talks about innovation through the lens of helping your customers with their “jobs to be done.” Yes, physical retail can offer “an experience,” but such experiential tactics aren’t sustainable unless they’re rooted in solving real customer challenges. — Cameron Conaway, Solace
3. Create Memorable Experiences
Consumers want to get off of their couch and go explore the world, but when it comes to retail, store experiences are often not worth leaving the house for, since we can find and purchase online so easily. In this digital generation, retailers need to create memorable interactive experiences that take people beyond shopping and make their store a destination in order to drive foot traffic. — Keith Bendes, Float Hybrid
4. Leverage Location Data
Location data can help you unlock powerful insights on how your target audience behaves before, during, and after a visit to a retail location, as well as how your store’s performance compares to competitors. Additionally, by marrying these insights with data sources, such as transaction data, you can truly close the loop on the path to purchase — mapping areas of opportunity to drive business. — Valentina Marastoni-Bieser, Cuebiq
5. Make Your Store A ‘Brand Temple’
We’re headed into a world in which e-commerce captures a growing market share. Brick-and-mortar shops should become “brand temples,” strengthening the brand and enriching the customer experience, without much stock. A prime example is Apple stores, where the customer experiences and feels, then purchase online. The physical stores generate engagement, which is then translated to online purchases. — Pini Yakuel, Optimove
6. Treat Your Store As A Stage
The physical store doesn’t have to be endless rows of products. Physical retailers have the opportunity to provide customers something they cannot get online: unique experiences that extend beyond a screen. These experiences offer moments customers can share, talk about, and feel connected by. Try treating the store as a stage for unique performance, instead of just another outlet for transactions. — Scott Schoeneberger, BlueWater Technologies Group, Inc.
7. Provide Value Beyond The Transaction
The true value-added reseller (VAR) does more than just sell a product. They provide value to the buyer before, during, and after the sales process is over. They get to know what they’re selling, build a team to answer questions, and provide support to the customer after the sale. — Jonathan Bacon, SureCall
8. Host In-Store Events That Appeal To Your Key Demographics
At Adore Me, we’ve seen that physical stores give us an opportunity to really connect with customers and educate them about our brand and its values. Leveraging this opportunity and driving more foot traffic can be done by hosting in-store events for the specific demographics of the store location. Reach out to the local community ahead of the events through e-blasts and push-SMS. — Iris Voltaire, adoreme.com
9. Provide A Free Offer That Aligns With Your Brand
One of the best ways to attract new customers is to offer something enticing. This could be anything from a free cup of coffee (think Trader Joe’s or Sam’s Club) to a discount, to free Wi-Fi, to personalized customer service appointments. Think Nordstrom’s complimentary personal shopper service, which often results in at least one purchase. The offer should be aligned with your brand. — Lisa Wolfington, Benchworks
10. Merge Your Physical Presence With Digital Technology
Brick and mortars must be creative in attracting and retaining customers. One thing we are seeing in IT field services is the use of Internet of Things (IoT) to create a more personalized, frictionless and interactive customer experience. By using IoT-enabled devices (sensors, biometric data and smart shelves), retailers can merge their physical presence with the online world to create the ultimate shopping experience. — Jaimie Anzelone, Sitehands
11. Implement A Word-of-Mouth Discount Offer
Give consumers discounts or free products for in-store social media check-ins that explain the offer. It’s essentially free marketing for you, and consumers’ followers will be swiping and seeing the discount offer, drawing more attention and foot traffic to your store. Whether it be 10% off a future purchase, a free tote bag or a sample of your newest product, this incentivizes consumers to visit your store. — Jeff Grover, Best Company
12. Reach Consumers On Social First, Then Bring Them In
We’re seeing customers conduct product research online and then head to a physical store to purchase. As a brand, we have an opportunity to engage potential customers through social before, during and even after they buy our products. Whether that’s geotargeted ads or push notifications about sales, driving in-store sales through social is key. — G’Nai Blakemore, Mattress Firm
13. Offer Free, Exclusive In-Store Services
Exclusive products or services is a great way to attract more foot traffic. Free tailoring for clothing stores, exclusive colors for clothing or accessories stores, limited-edition colors for cosmetics — these are all good ways to draw in traffic that may normally shop online. — Sherry Jhawar, Blended Strategy Group
The CM-2020 Is Appealing and Attracting, Which Draws People In
A self-service kiosk — especially one that’s state-of-the-art and crafted with aesthetic in mind — is undoubtedly going to draw people in. With their large touchable screens, intuitive directions, bright lights, and sleek exteriors, they’re a beacon for casino-goers searching for more money!
Ready to learn more about how the CASINOMONEY CM-2020 can help you maximize your patron’s spend through ticket redemption kiosks? We thought so! Check out our website for more information or click here to download the free CASINOMONEY brochure that’s packed with insight, info, and all the need-to-know details about how you can help your patrons stay in the game!
