Recycle Better with Australia’s REDcycle Program

Meghan Grech
Casper Magazine
Published in
5 min readOct 18, 2021

The Australian recycling initiative can seem a little overwhelming, but this explainer can help you get your waste to the right place.

A colourful photo of two children and an adult standing around a Coles REDcycle bin, shot so they can only be seen from the shoulders down to their feet. They are all placing rubbish in the hole at the top of the bin lid, which is rounded with the words ‘soft plastics’ embossed on it. The children each carry a reusable plastic Coles bag.

The expectations around recycling in Australia seem to have changed dramatically in the past few years, with many of us beginning to realise that it isn’t as simple as chucking all papers, glass, and plastics into a single bin. If you’re looking to get a better handle on how to sort your recycling, the national soft plastics recovery initiative REDcycle is a great place to start — so that’s exactly what we’re unpacking today.

Most of the plastic found in Australian household waste is either a hard plastic or a soft plastic. To understand the difference, think of a packet of biscuits: the rigid tray that holds the biscuits is a hard plastic, while the easily torn, crushable packaging that wraps around it is a soft plastic. Packaging is one of the most common sources of household soft plastic, from chip packets to the protective wrap around clothes. Traditional kerbside recycling is designed to process hard plastics, but soft plastics actually jam up the automatic sorting machines, causing delays for the whole recycling process and resulting in masses of plastic ending up in landfill instead. It is partly for this reason that just 9.4 percent of plastics were recycled in Australia in 2017–18.

A graphic with the outline of a red oval orientated landscape with the redcycle logo forming the top curve of the oval. Within the circle are over 100 brand logos, including Woolworths, Coles, K-mart, Australia Post, Bonds, Chobani, M&Ms, TipTop Maggi, finish, Target, Sukin, Seven Eleven, Bird’s Eye, and MasterFoods.

This is where REDcycle comes in. REDcycle is an Australia-wide program that specifically manages the collection of soft plastics, incorporating some of Australia’s biggest brands and businesses into an effective recycling pathway. Since REDcycle is not a government program, they use collections bins at grocery store chains Coles and Woolworths so that customers can bring their soft plastic waste to a more central location for collection. REDcycle picks up this plastic and delivers them to three manufacturing partners — Replas, Close the Loop, and Plastics Forests — who turn them into new, durable products. Replas, for example, create over 200 types of outdoor furniture, including bench seats, bollards, and even hand sanitiser stations. On REDcycle’s ten-year anniversary last September, they announced that they have diverted over 3 billion pieces of soft plastic from landfill so far and are currently recovering almost 3 million pieces a day.

The REDcycle program is … a true product stewardship model where everyone involved in the life cycle of a product’s packaging — manufacturers, retailers and consumers — chooses to share responsibility for its best end-of-life outcome.

REDCYCLE.

REDcycle is a great initiative, and it’s becoming easier than ever to know what waste products you can throw away using the system. Before throwing away any packaging, your first step should be to check it for symbols. Australia and Aotearoa New Zealand are in the process of adopting a new system known as the Australasian Recycling Label (ARL) that uses a standard set of symbols to indicate how to throw something away. A trash can symbol means your item should go in your general waste bin, a coloured-in recycling triangle means it can go in your standard recycling bin, and a hollow recycling triangle means there’s extra instructions written under the symbol. One of the most common of these extra instructions is ‘Store Drop Off’ (also known as ‘Return to Store’), which in Australia indicates that the product goes in a REDcycle bin. REDcycle is also working with brands to help them highlight when their product uses soft plastics, often putting a REDcycle logo on the packaging to identify which products they collect.

A diagram explaining the ARL symbols. In addition to the three types of symbols explained in the article (recyclable, conditionally recyclable, not recyclable), the diagram highlights that each symbol as a ‘package component’ written above the symbol to ‘identify the specific packaging component the label is referring to’.

If your item doesn’t have an ARL label or REDcycle logo, you can also do a ‘scrunch test’ — if your plastic item can be scrunched up into a ball relatively easily, then it’s a soft plastic that you can probably take to the REDcycle bin. There are a few exceptions though, so if you’re still not sure, a comprehensive list of products that can and can’t go in REDcycle bins can be found on the REDcycle website here.

If you want to start using REDcycle, we’ve got a few more handy tips for you:

  • Most of the time, it isn’t necessary to wash out products before taking them to a REDcycle bin. Soft plastic recycle machines can tolerate a few food crumbs, while excess water left behind from cleaning can lead to mould issues. As long as your soft plastics have had a good shake to get rid of anything too big, they’re good to go in the REDcycle bin.
  • Have a separate bin that’s easy to carry for collecting your REDcycle rubbish. Keep it close to your shopping list or reusable shopping bags so you’ll remember to take it to the grocery store with you when it gets full.
  • If you know a school or local council is looking for new outdoor installations, consider referring them to REDcycle’s manufacturing partners. REDcycle founder Liz Kasell recently emphasised how important it is that people buy the products made from REDcycle waste to make sure it goes to good use.

Even though recycling categories can seem intimidating, programs like REDcycle are making it much easier to understand and participate in a better waste system. So, don’t forget to check the label, drop your soft plastics off in store, and know that you’re doing what you can to get plastics out of landfill.

To learn more about better recycling solutions, check out our article exploring the growing popularity of refillable packaging.

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