“Africa’s Mobile King” Transsion Phones to Enter the Web3 Market Through a Collaboration with Cassava Network
Formerly the largest Web3 social mission platform in the African market, we’ve now established a million-strong active user base through years of exploration and accumulation in Africa.
With the brand-new upgrade of our ecosystem, we have established an open collaborative AI data network, the Cassava Network, and the Web3 data governance framework, Cassava Protocol. This system, based on cutting-edge technologies such as FHE, zero-knowledge proofs, and blockchain, ensures that users’ data will always have clear ownership, and can be governed based on AI technology while guaranteeing privacy and compliance. For B2B users, it can capture high-quality data efficiently and at lower costs, and apply these data to various aspects of AI machine learning, training, and inference under encryption. We are building the largest Web3 social data marketplace.
Excitingly, the Cassava ecosystem is welcoming a new growth opportunity as we partner with Transsion, the “King of African Mobile Phones”. Through this collaboration, we will serve as an important channel for Transsion to explore new business models, while Transsion will further enhance the brand power and storytelling potential of the Cassava ecosystem, helping to establish a more solid value foundation for the Cassava ecosystem.
“King of African Mobile Phones” — Transsion Brand
Since entering the African market, the Transsion phone brand has continuously expanded its market share. It is reported that Transsion’s brands include Tecno, Infinix, and itel, targeting the low-to-mid-end smartphone market, with consumers concentrated in second and third-tier cities and rural areas. Its market share is 52%, accounting for 36% of sales, with annual revenue over $10 billion, making it one of the highest-selling brands in the African market.
Transsion phones are well-matched with the needs of the African market. We can see that Transsion’s branded phones are relatively inexpensive due to their focus on the low-to-mid-end segment, which aligns with the overall consumption level in the African market. This is one of the major reasons why Transsion phones are top players in the African market.
Another major reason for Transsion’s consistently high market share is its micro-innovations that are completely tailored to user needs, capturing the pain points and demands of African market users. For example, the African communications market is served by multiple operators, each covering different regions, so each African user typically needs to hold three to four SIM cards, and Transsion brand phones support multiple SIM cards in standby mode. In addition, Transsion phones have also enhanced their camera capabilities and provided users with headphones with extra-long connection cables, catering to Africans’ love for singing and dancing. It is clear that the Transsion brand, as the “King of African Mobile Phones”, has strong market insight and marketing capabilities.
Currently, the Transsion brand is seeking new market growth, business model innovation, and deeper penetration into the younger demographic, and the narrative direction and market fundamentals of the Cassava ecosystem are consistent with the development needs of the Transsion brand ecosystem. Through this new powerful alliance, the Cassava ecosystem is expected to become an important channel for the Transsion phone brand to explore new business models, especially in extending the brand to the Web3 domain.
The New Collaboration — An Important Factor for the Next Stage of Cassava Ecosystem Development
The penetration rate of the Transsion phone brand in the African market is still not saturated and has great growth potential. From the perspective of the Cassava ecosystem, with the upgrade of the brand narrative, there’s still a huge growth potential in the African market. Through this new collaboration, we expect to drive the mutual penetration of these two different vertical domains to achieve a new round of market growth, further expanding the narrative.
The Cassava ecosystem itself has gathered a large number of Web3 users from the African market. By introducing these users to the Transsion phone brand, we can help Transsion quickly establish influence in the Web3 domain. Meanwhile, our open collaborative AI data network and Web3 data governance framework are expected to help Transsion innovate in areas such as data security, privacy protection, and AI data processing, and further help its users realize the monetization of data value to increase their income, thereby increasing user stickiness and brand loyalty, expanding Transsion’s business model and revenue model on this basis.
For us, this new collaboration not only offers us the opportunity to rapidly expand our user base and increase market penetration based on Transsion’s large user base in Africa and other markets but also has the potential to drive the Cassava ecosystem to achieve new integration of software and hardware, helping to more deeply integrate Cassava’s Web3 services and AI data networks into mobile phone hardware, providing a more seamless user experience while further expanding the touch points between us and our users.
In the market, Transsion’s brand influence and market resources can provide more cooperation opportunities and resource sharing for Cassava, enhancing our market position in the Web3 field, and the new technical collaboration will further drive our ecosystem to achieve comprehensive technological innovation.
