From Web3 Marketing Tool to Social Data Value Mining Protocol: The Fresh Upgrade of Cassava Ecosystem
Web3 technology remains at the forefront of digital innovation, continuously integrating new ideas with advanced technologies to redefine industry standards. Cassava stays ahead by adapting to these changes and expanding its capabilities.
The DeFi boom in the summer of 2020, ignited by the trend of liquidity mining, highlighted the importance of on-chain activities and applications. As users transition from off-chain to on-chain environments, Cassava facilitates their integration into the Web3 space, enhancing engagement across its diverse applications.
Initially launched as a Web3 marketing platform, Cassava has evolved to bridge the gap between Web2 and Web3 users, providing a versatile platform accessible via PC and mobile devices, including iOS and Android. It offers a variety of tasks — ranging from social interactions and DeFi challenges to gamified activities — that reward users with points and On-chain Achievement Tokens (OATs). This approach not only fosters user loyalty but also supports the growth of numerous Web3 applications. Today, with over 980,000 users, Cassava continues to be a vital marketing tool in the cryptocurrency market, with its extensive on-chain experience laying a robust foundation for further development within the ecosystem.
Rebranding the Cassava Ecosystem Narrative
As Web3 begins to merge with technologies like AI and cloud computing, the cryptocurrency industry is expanding into new development phases, as demonstrated by the success of Bitcoin ETFs. In response, Cassava is elevating its narrative.
Cassava’s advantage lies in its substantial user base and the rich data it has amassed on user behavior and social interactions. This data is poised to advance technology under a new Web3 data governance framework that respects user consent and adheres to legal standards, initially focusing on AI. This strategic shift is embodied in our new initiative, the Cassava Protocol for social data value mining.
About Cassava Protocol
Cassava Protocol is an AI-driven endeavor designed to cultivate an open, collaborative AI data network — the Cassava Network — accessible to all AI systems. It employs cutting-edge technologies like Fully Homomorphic Encryption (FHE) and Zero-Knowledge Proofs (ZKP) to evolve into a distributed network capable of managing, storing, and verifying user data securely.
Community members are instrumental in enhancing the Cassava Network by managing and contributing high-quality, human-annotated AI training data. This network provides the necessary infrastructure and incentives for members to freely share AI data, driving value creation through active participation and data exchange.
To maximize its potential as an AI-centric social data mining protocol, the Cassava Protocol has crafted a network that supports blockchain technologies for efficient data collection, storage, and analysis. This structure ensures organized data processing even as the network scales, making the data valuable and accessible in various formats. Developers can integrate this data into smart contracts seamlessly for quick queries and detailed analytics, all secured within a blockchain-anchored framework.
The Largest AI Data Availability Network in Web3
With its vast repository of user-generated social data, the Cassava Protocol is poised to become the largest AI data availability center in Web3. This initiative is set to significantly lower AI and machine learning training costs and improve quality, propelling the advancement of cutting-edge technology sectors.
Looking forward, the Cassava Network plans to establish a large-scale standardized AI dataset, where authorized data will be further labeled and modularized. This initiative will enhance data governance efficiency and serve as a crucial catalyst for the optimized operation of AI and other frontier fields, providing robust support to enterprise users while ensuring privacy.
