Why I Started Cassidy Health
I’m Jeff Loney, the CEO of Cassidy Health. A lifelong entrepreneur, I’ve been leading revenue cycle companies for the last twenty years. Every company faced the same key problem — finding and keeping talented revenue cycle professionals.
Revenue cycle isn’t the most exciting business in the world, most people don’t even know it exists or how hard it is to do well. Hard because the insurance companies change the rules constantly and create obstacles to payment at every turn. Hard because there are frequent rules and standard changes — 5010 rocked everyone’s world, ICD-10 was a massive undertaking, and the AMA ensures CPT codes change annually so the hard-working physicians and professionals must shell out a couple hundred dollars every year for the updated manuals.
There is only one thing that makes the hard parts of revenue cycle easy. Technology and process redesign and improvement are tools — not solutions. People are solutions. Humans make hard things easy. People solve puzzles, fix problems, clear backlogs and create solutions. Yet the industry views people primarily through a financial lens where humans are cost centers and the only goal is to keep costs low and productivity high.
The truth is quite different. The secret is that people –professionals — when treated well and paid fairly create far more value than they take.
Revenue cycle has a people problem — employers pay too much money to the intermediaries. Staffing and consulting firms add 100% or more to the actual wages professionals receive. The middlemen make as much or more than the humans who create the value and solve the problems receive. They keep wages low and costs high. How does that make sense?
Cassidy Health levels the playing field through technology, to connect U.S. professionals directly to the healthcare systems that need your talent.
What we are building together is completely new. It’s going to take time for employers to understand and trust this new way of working. Many have never heard of the gig economy or considered connecting directly with independent experts. Innovation comes slowly and late to healthcare, particularly the humans of healthcare. I’m excited about you and creating a better way to work — one where humans have agency and can design their own lives, where technology helps people make more and employers pay less. It is the future of work.
We appreciate you and look forward to the journey ahead — together!
