Castcle’s Manifesto

Woraphop Viriyaroj
Castcle
Published in
2 min readJul 22, 2021

The rise of the Internet and social media has given us the power to connect and share content endlessly. Today there are more than 4,200 billion people worldwide on social media or 70% of the global population.

It has disrupted our daily behavior completely. Consciously and unconsciously, we are allowing Giant social media platforms to exploit our content and personal data and gain billions of dollars to their benefits. And this is an unfair thread.

Unfair Practice of Social Media
Current Unfair Practice of Social Media

Content creators create quality contents to social media and this contribution cause social media is full of quality contents that bring users to social media. On the other hand, users’ personal data are collected by social media and are advertised according to their personal data. The contents and personal data are similar to the asset that both content creators and users are exploited by current giant tech firm.‌

First mission is to create a fairer and better social media, where every user earn a revenue sharing from the contribution

Castcle Business Model
Castcle Business Model

We believe that social media is users-generated contents, so users plays a crucial role in building up communities and thus they should own and earn from the community they help build as well by rewarding the users with the CAST token on blockchain technology from each contribution they make e.g. feed reading, content creating and content farming.‌

By design, the utility of the CAST token is to be spent on advertisements on the community or in other words, all advertisement spending in Castcle will be for buying the token. In result, there will be demand for the CAST token and make the token value directly related to the value of the community. Ultimately, every user is an owner and benefits from the success of the Castcle together.

In Castcle, every user is an owner together not just a product

Second mission is to fasten the mass adoption of cryptocurrency

We believe the blockchain is the future. Decentralization is an adoption trend where no one should earn privileges of benefit exclusively. We would like to bring blockchain to mass adoption quicker via decentralized social media. The token reward from daily use in social media will fasten the mass adoption of cryptocurrency and blockchain technology. More and more people will realize the benefit of borderless utilities of cryptocurrency and trustworthiness of blockchain technology.

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Woraphop Viriyaroj
Castcle
Editor for

Co-Founder of Castcle, Decentralized Social Media and Member of Parliament, Move Forward Party, Thailand