Reality Zero One: Capturing the world with 3D scanning
Reality Zero One have created a platform designed to overcome the limitations of producing studio quality 3D models
Reality Zero One took part in Capital Enterprise’s Green Light Programme back in the Autumn of 2017. The team here at Capital Enterprise were eager to catch up with them and see what they have been up to since their time on the programme.
Reality Zero One co-founders Rob and Chris came from different backgrounds, but found a common problem. After years in the digital advertising world, Rob had begun experimenting with 3D content production but was frustrated with how complex, slow and manually intensive the existing approaches were. Chris had previously worked in the industrial 3D scanning industry and had seen the majority of available technology was still only designed for engineers and their needs, and therefore was inaccessible to interest from other sectors. It was through these frustrations that Rob and Chris came together to resolve the market need and created Reality Zero One.
Reality Zero One is a new 3D scanning platform designed to overcome the limitations of complexities and cost of producing studio quality 3D models. It captures real world objects and converts them into ‘virtual’ (digital 3D) models and experiences. Reality Zero One allows businesses to create studio quality content for a fraction of the cost of existing approaches. These models can be used for industries such as games development, TV and movie production, archaeology, arts and heritage, marketing promotion and many for other purposes.
Before their time in the Green Light Programme, Rob and Chris had begun engaging in some early stage fundraising activities, they had found a potential lead investor, but had not yet had chance to progress much further with this.
The Green Light Programme came at the right time and really accelerated things. They received support and guidance in refining their business and investment pitch, gained insights into how to engage in the process of raising early stage funding and built connections with relevant investors. In particular, the networking opportunities and access to investors co-founder Chris described as ‘invaluable’.
On the programme, their appointed mentor Nick Slater, connected them together with Startup Funding Club. Reality Zero One were able to progress this relationship to include them as a key part of their pre-seed round.
Triggered by the investment by SFC, they were also able to achieve funding through the London Co-Investment Fund, managed by Capital Enterprise and Funding London. This consortium of investors enabled Reality Zero One to complete their first round of funding. Chris describes the Green Light Programme as ‘a really significant point in our early stage business journey’. The funding received has enabled them to drive product development forward towards launch, and also generate invaluable early market sector feedback and validation.
Looking into the future, Reality Zero One hope to move on through further fundraising rounds while continuing to apply what they had learnt on the Green Light Programme. Alongside this, a first launch of their product is anticipated later this year.
We look forward to keeping in touch with both Chris and Rob from Reality Zero One in the future and hearing about all their further successes.
Special thank you to Chris Dryden, Co-Founder, and Rob Eastham, CEO of Reality Zero One.
