Tumblr

Nehajoshi
Catalysts Reachout
Published in
5 min readNov 22, 2022

What is Tumblr?

Tumblr is a blogging and social media tool that allows users to publish a “tumblelog”, or short blog posts. It lets you effortlessly share anything — post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. It is often described as ‘microblog’ as people usually post short snippets of text and quick snaps as opposed to longer diary style entries found in more traditional blogs.

Why to use Tumblr?

Visually Engaging Rich Media: Tumblr allows users to post several kinds of content, including text, chat messages, quotes, links, photographs, videos, and audio files. This ability to include a lot of rich media has been particularly helpful for some retailers.

Design (Brand) Flexibility: Tumblr, by contrast, has many of the same social features as Facebook or Twitter minus the constraints. Rather, Tumblr users may purchase, acquire, or build their own themes top to bottom. This gives online retailers an opportunity to brand their Tumblr blog.

Advanced Email and Mobile Publishing: Tumblr has an excellent email-or-text-based publishing system that makes it rather easy to post good-looking items to a tumblog with ease.

Post To and From Twitter and Facebook: Tumblr platform makes it very easy to publish your Tumblr posts to Facebook, Twitter, or an RSS feed using Feedburner. Tumblr can also automatically republish what you’ve posted on Twitter, Facebook, or a blog — this works especially well with WordPress.

Tumblr Is a Rising Star: Tumblr is one of the fastest growing social media platforms. It has more than 20.3 million users that blog there.

How to use Tumblr?

  1. Set Up Your Account: To use Tumblr, you have to register and sign up.
  2. Find The Topics You’re Interested In: Once you log in, to get started Tumblr will offer you multiple accounts to follow. You can pick a minimum of 5 different topics/categories. Moreover, you can also choose different subcategories.
  3. The Tumblr Dashboard: Your dashboard or feed is what appears on your Tumblr Home screen.
  4. Post Your Own Blogs: Now you can create and post your own blog to interact with the Tumblr community.
  5. Explore Tumblr: To Explore Tumblr, click on the Explore option (compass) in the top menu.
  6. Customize Tumblr Settings: How to Customize Your Designs for Blogs, Etc.: Select Untitled under your username and click on the Edit Appearance option to customize.

Features of Tumblr:

1] Blog management:

  • Dashboard: The dashboard is the primary tool for the typical Tumblr user. It is a live feed of recent posts from blogs that they follow. Through the dashboard, users are able to comment, reblog, and like posts from other blogs that appear on their dashboard. The dashboard allows the user to upload text posts, images, videos, quotes, or links to their blog with a click of a button displayed at the top of the dashboard. Users are also able to connect their blogs to their Twitter and Facebook accounts; so whenever they make a post, it will also be sent as a tweet and a status update. As of June 2022, users can also turn off reblogs on specific posts through the dashboard.
  • Queue: Users are able to set up a schedule to delay posts that they make. They can spread their posts over several hours or even days.
  • Tags: Users can help their audience find posts about certain topics by adding tags. If someone were to upload a picture to their blog and wanted their viewers to find pictures, they would add the tag #picture, and their viewers could use that word to search for posts with the tag #picture.
  • HTML editing: Tumblr allows users to edit their blog’s theme HTML coding to control the appearance of their blog. Users are also able to use a custom domain name for their blog.

2] Mobile:

With Tumblr’s 2009 acquisition of Tumblerette, an iOS application created by Jeff Rock and Garrett Ross, the service launched its official iPhone app. The site became available to BlackBerry smartphones on April 17, 2010, via a Mobelux application in BlackBerry World. In June 2012, Tumblr released a new version of its iOS app, Tumblr 3.0, allowing support for Spotify integration, hi-res images and offline access. An app for Android is also available. A Windows Phone app was released on April 23, 2013. An app for Google Glass was released on May 16, 2013.

3] Inbox and messaging:

Tumblr blogs have the option to allow users to submit questions, either as themselves or anonymously, to the blog for a response. Tumblr also previously offered a “fan mail” function, allowing users to send messages to blogs that they followed. On November 10, 2015, Tumblr introduced an integrated instant messaging function, allowing users to chat with other Tumblr users. The feature was rolled out in a “viral” manner; it was initially made available to a group of 1,500 users, and other users could receive access to the messaging system if they were sent a message by any user that had received access to the system itself. The messaging platform replaces the fan mail system, which was deprecated. The ability to send posts to others via the Dashboard was added the following month. In November 2019, Tumblr introduced “group chats” — ephemeral chat rooms surfaced via searches, designed to allow users to share content in real-time with users who share their interests. Posts would disappear after 24 hours and could not be edited. The group chat function was discontinued on September 22, 2021.

4] Original content:

In May 2012, Tumblr launched Storyboard, a blog managed by an in-house editorial team which features stories and videos about noteworthy blogs and users on Tumblr. In April 2013, Storyboard was shut down. In March 2018, Tumblr began to syndicate original video content from Verizon-owned video network go90, as part of an ongoing integration of Oath properties, and reported plans to wind down go90 in favor of using Oath properties to distribute its content instead. This made the respective content available internationally, since go90 is a U.S.-only service.

5] Paid content:

On July 21, 2021, Tumblr launched Post+ for some beta users, allowing bloggers to monetize their content.

Advantages of Tumblr:

  1. Free SSL and free place no premium.
  2. Free Webhosting.
  3. Setup a blog within minutes.
  4. User-friendly interface.
  5. Unlimited storage.
  6. No ads displayed on the blog theme.
  7. It is a social networking website.

Disadvantages of Tumblr:

  1. You don’t own the website.
  2. No plugins.
  3. Less customization of the website.
  4. Safety, security, and user experience are bad.
  5. Not a good social network website overall.
  6. Not meant for long-form content. tumblr is a free and open platform that anyone.

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