Catchafire Match Made: Girls on the Run & Gilt
International Women’s Day — a global day celebrating the social, economic, cultural and political achievements of women — was March 8th, and Catchafire celebrated by doing what we do best: matchmaking!
Campaign: Girls Who Run the World
Gilt and Gilt City had been planning a marketing campaign around International Women’s Day to promote local, female-run businesses, and the movement for female empowerment as a whole. They came to Catchafire looking for a nonprofit to support through this initiative (with a donation of 5% of the day’s sales, up to $10,000). We had the perfect fit in mind: Girls on the Run, an organization that inspires girls to be joyful, healthy and confident, using a fun, experience-based curriculum which creatively integrates running.
The End Result: $10,000 to Girls on the Run
The campaign was a success — Gilt hit their projections for sales on International Women’s Day and donated $10,000 to Girls on the Run! They were able to give the organization more publicity, while also taking a moment to recognize some of the wonderful female business owners that Gilt City works with in some of their major markets.
Theresa Miller, Chief Engagement Officer at Girls on the Run, said on their partnership:
“We really enjoyed our experience working with Gilt and Gilt City and are so appreciative of their support. Partnering with companies that share our passion of empowering girls and women to activate their limitless potential is important in helping to advance the Girls on the Run mission, and the Gilt Group did a wonderful job of developing a campaign that beautiful aligned with the mission, vision and values of our organization.”
Congratulations to Gilt and Girls on the Run for their successful work together!
