Marketer: Attracting and working with the right creators
Collaborating with content creators is a powerful way to build social conversations and promote your product/services among your target audience.
The above collaboration enables you to reach larger, more engaged audiences, helping you to boost awareness (not to mention sales) and improve your online media assets. Creating a campaign on CatJira as a marketer is a great way to connect and collaborate with creators who can help you reach your marketing objectives with a well-defined creator engagement campaign.
However, posting a campaign on CatJira is only one part of the equation in attracting the right creators for your campaign.
By posting attractive and easy-to understand campaigns, your brand will appear more professional and attract creators best fit your campaign(s). How do one create such campaign you may ask. Below are some simple tips to get you started.
A complete creator engagement flow is shown in a flow chart below:
Let’s begin with Find
1. Write a Simple, Eye Catching Headline
Whether you are using CatJira or not, campaign headlines will affect how creators respond to your approach. A short and impactful headline will help you stand out in creator’s inbox, resulting in more quality invite response from suitable creators in your target audience’s niche.
2. Clear and concise campaign description
It is tempting to dish out all the information relevant about the campaign to creators. However, this will discourage creators from reading the full length of your campaigns. Cascade information to creators in stages.
The first contact should be brief like a skirt: short enough to attract attention, but long enough to not speak too much. Your first contact is equivalent to a hook. You may let creators know more about the campaign details once they have accepted your invitation to the campaign and to those who you feel would be good fit to your campaign.
The hire after the intense find. Once creators are connected with you, next step is to thoroughly find the right fit for your campaign.
This phase of work entails requesting a combination of social media kits, screenshots of relevant analytics, and social media links from creators; scrambling your fingers across the keyboard updating excel sheets about creators….Or you could just ask creators for their CatJira profile to have it all in one page and in its most updated state.
Collaborate
This is where the meat of creator engagement comes in. Crafting discussions with creators on how to best approach target audience, work to be delivered, and potential repurpose of content by brand channels.
With a plethora of tools available online, you could devise Gantt Charts to track timelines among creators, creative assets ti be delivered to creators and keep their work in check…Or you could just do it all in one streamlined manner designed by CatJira to help you in this.
All of roads lead to Rome. Similarly, all the work done above leads to reporting.
By knowing how your campaign performs enables you to be strategic on the content created by creators. After all, you would like to know what results have your efforts churn out.
To know how each content piece perform, you would be asking for links of content produced by creators, manually searching for it and deriving numbers (if possible) as well as asking for analytic screenshots. There will be some some delay involved due to communication…Alternatively, you are able to monitor performance of content in CatJira upon submission of links by creator.
There you have it folks. Creator engagement in a nutshell :)
This overview can help you to get the best possible value from your opportunity, helping you to create a successful creator engagement campaign.
If you have any other views you would like to share with us, feel free to drop us a message about it.
