Towards a more Effective Persona

Do your personas seem artificial sometimes?

I have a love/hate relationship with personas. That’s not quite right; that’s too strong. It’s more like I have a like/dislike relationship with personas. What I like about personas is that they can breathe life into a generic, otherwise faceless “customer”, or worse still “user”.

What I dislike about personas is that often they are ineffective imitations. They take a real-life, flesh and blood — and…