Cavalry x WhenThen
Nowadays, we are used to purchasing a product or service with very few clicks. However, the processes that run quietly in the background are complex and require the highest precision. And this is where WhenThen — our latest portfolio company — steps in!
WhenThen, the no-code payment operations platform, raised $6M in their seed funding round, co-led by Cavalry and Stride.VC. WhenThen allows a business to create any type of payment flow in minutes and orchestrate how, when, where and why it collects, processes, and pays out payments — all through a simple to use no-code interface. WhenThen super-charges the most sophisticated merchants by providing the only complete solution for managing complex payment flows on any payment gateway. The platform empowers these merchants to understand, automate and optimise their payment flows resulting in higher customer conversion and revenues and lower overhead and costs.
Harnessing the power of consumer payments innovation
Innovative new payment methods are proliferating, bringing both opportunities and challenges. In the past year alone, payment startups have raised in excess of $3B in funding. Whilst everyone is keen on delivering silky smooth user experiences and break away from traditional “shop-checkout-pay” thinking, innovators find that they need to deal with an enormous amount of complexity to build and maintain these new payments flows.
WhenThen supports a wide range of popular payment providers such as Stripe, Braintree, Adyen, Authorize.net, Checkout.com, etc., and a variety of alternative and locally preferred payment methods such as Klarna Affirm, PayPal, BitPay, and many more. With a solid infrastructure in place, WhenThen provides merchants with the option of operating PSP-agnostic and allows them to switch providers seamlessly.
The brainchild of ex Mastercard veterans
WhenThen was founded by Kirk Donohoe, Eamon Doyle and Dave Brown, who have extensive experience in the payment industry. Together, they also built some of the most innovative solutions Mastercard has launched in the last decade, such as Mastercard InControl, Simplify and QKr!. They previously founded Solvers, a leading fintech and payment product consultancy agency that achieved considerable growth and revenue and partnered with brands such as Airbnb, American Express, British Airways, Mastercard and Bank of Montreal.
Cavalry’s Claude Ritter sat down with WhenThen’s Kirk Donohoe and Stride’s Fred Destin to talk about their personal experiences dealing with payment flows, the idea behind WhenThen and the upcoming milestones.
