Introducing CBC Digital Labs

Hira Javed
CBC Digital Labs
Published in
2 min readNov 22, 2016

Hey, welcome to CBC Digital Labs. Thanks for stopping by. Here you’ll get an “under-the-hood” look at our process. We’ll share what we’re learning, the challenges we encounter and how we make decisions. This blog is an invitation for you to join our journey as we build your CBC in the digital space.

Designing usable, relevant and delightful digital experiences for a nation as diverse as ours is equal parts challenging and exciting. And by diverse we don’t just mean in age, ethnicity and geography — we mean people who consume all types of content, through different platforms and devices, in a variety of ways. It starts with having a deep understanding of who we’re designing for: that’s YOU, Canada!

That’s the approach we take when building digital experiences at CBC. Constantly learning about you and involving you in the process. Help us understand the role CBC plays in your life, what you expect from your public broadcaster and how can we create digital products that inform, enlighten and entertain you. We’ll share our work in progress — nuts, bolts and all! It may be incomplete, and a perhaps a little wonky, but that’s where we could really use your input. By seeking your feedback early on, we can ensure that we make something that is not only relevant and usable but something you can be proud of, too.

We hope you’ll join us for the journey as we experiment, learn and work together to make awesome stuff. Stay tuned to find out how you can get involved. We’d love to hear from you!

Makers of all things digital at CBC.

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Hira Javed
CBC Digital Labs

Trying to save the world from bad user experience. Service Design Lead at @CBC and faculty at @uwstratford.