How Social Media has created buzz in the recruitment industry?
As a recruiter, it gets a little overwhelming to access a large tool of candidates to fill in job vacancies. Following up from last week’s article of ‘Find and Engage’ it is important to connect with the candidates on an intermediate personal level too to get to know them better. This kind of recruiting is called Social Recruiting.
Social recruiting is recruiting done through social media. This is equivalent to finding the best talent for your company. The key to social media recruiting is understanding every platform first and then utilizing it to the maximum. The three biggest platforms used today in social recruiting is Linkedin, Facebook and Twitter.
The advantages of using these platforms are many. This new generation of workers are very active on social media. This helps the recruiter understand the versatility of the candidate. People today always update their activities on these platforms, this helps the recruiter understand the candidate better and easy to evaluate the adaptability to new technology. This in turn also works as a background check for recruiter and the organization looking to hire candidates. Another feature to social media recruiting is that the candidates do not have to travel so far for an interview too. When an organization uses social media, all that the internal recruiting team has to do is connect with the candidate and use the video and telephonic tools for an interview. This saves time and costs.
Social recruiting also reaches out to a more passive crowd. There are few people that recruiters come across that not usually self-confident to apply for a job themselves through a job board so recruitment teams at organization are now being trained to efficiently and professionally find potential candidates through their social media profiles. Social media recruiting means that every organization would have a curated company page. People managing this page keep posting interesting articles and promoting other featured content that gives the candidate a basis idea on what the company does, their structure, culture and the community, which to me is the most important aspect.
So while social media recruiting is extremely useful and beneficial, the organization has to make sure of the content they are sharing. The most important thing to keep in mind is that, if your content does not reach the right target audience, it does not really serve the purpose. Utilize social media to the fullest but it must be used wisely.
