Daslav Maslov, Tarot Guachaca / Chilean Tarot

Excellent Latinx Designers, Part Three

Rachel Berger
Printed Paper
Published in
5 min readMar 29, 2017

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This is the third in a three-part series profiling excellent Latinx designers. If you missed part one, I suggest you start there. In this part of the series, I profile excellent Latinx digital designers, illustrators, and book and book cover designers.

Digital Design

Brand New

Armin Vit & Bryony Gomez-Palacio
Born and raised in Mexico City, Armin Vit and Bryony Gomez-Palacio are graphic designers and writers now living in Austin, Texas. They are co-founders of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. They are probably best known for Brand New, a popular blog for opinions on corporate and brand identity work. In recent years, they have also conceived and presented the Brand New Conference and Awards.

IBM THINK Exhibit

Susana Rodriguez de Tembleque
Susana Rodriguez de Tembleque is VP, Brand Experience and Design, IBM Watson. Previously, she was creative director at Apple, SYPartners, and Wired magazine. She is an active voice in the design industry, a recipient of many major design awards, and has been recognized by STEP as one of the “Ten Women to Watch” and by GDUSA People to Watch. She grew up in Madrid, Spain, and currently lives and works in the Bay Area.
http://susana-rodriguez.squarespace.com

United States Digital Service

Eduardo F. Ortiz
Eduardo F. Ortiz is a creative director at the United States Digital Service at the Department of Homeland Security. He is a co-founder of BKUX, one of the fastest growing design communities in Brooklyn, a local leader for the Interaction Design Association (IxDA), and a volunteer for the Information Architecture Institute, an organization focused with making information clearer and easier to use.
https://eduardo-ortiz.squarespace.com/
https://twitter.com/eduardoortiz
https://www.usds.gov/

Illustration

Tarot Guachaca / Chilean Tarot

Daslav Maslov
Daslav Maslov is a Chilean publicist and illustrator. He has worked for over fifteen years in advertising agencies in Chile, Mexico, and the United States, winning many awards including Cannes Lion, London Festival, Adys Awars, Flap, and San Sebastian.
http://maslov.cl/
https://www.flickr.com/photos/huachomalobilletes

Edel Rodriguez for Newsweek

Edel Rodriguez
Edel Rodriguez is a Cuban American art director, illustrator, and artist who has exhibited internationally with shows in Los Angeles, Toronto, New York, Dallas, Philadelphia, and Spain. Inspired by personal history, religious rituals, politics, memory, and nostalgia, his bold, figurative works are an examination of identity, cultural displacement, and mortality.
http://edelr.com
http://www.aiga.org/design-journeys-edel-rodriguez

Luis Fitch
Luis Fitch is an internationally recognized artist, designer, mentor, and creative entrepreneur. He is the founder of UNO Branding, a multicultural, strategic visual communication agency. Raised in Tijuana, Mexico, Luis moved to the United States in 1985. With the accelerated growth of the Hispanic population in the US, Luis is anxious to insure this community is served. “More than ever in the new face of America there is a great opportunity to make art centered primarily in Hispanic themes with a cross-over appeal,” says Luis Fitch.
http://luisfitch.com/art/
http://unobranding.com/uno/

Frank Arbelo for Diario La Razón

Frank Arbelo
Frank Arbelo is a Cuban graphic designer and illustrator. In Cuba he worked in the editorial area and for companies broadcasting culture and music. Since 1997, he has resided in La Paz, Bolivia, and served as art director for various design firms. Recently, Arbelo’s work was selected to appear in the book Latin American Graphic Design and Illustration Now 4, published by Taschen in 2011.
http://frankarbelo.blogspot.com/

Books and Book Covers

Elaine Ramos
Elaine Ramos is a co-founder of Ubu Publishing. Previously, she was Design Director at Cosac Naify, the main publishing house in Brazil dedicated to visual arts, where she designed hundreds of books and coordinated the design team. She is also co-author of Linha do tempo do design gráfico no Brasil [Brazilian Graphic Design Timeline], a timeline of two centuries of Brazilian graphic design.
http://www.printmag.com/design-inspiration/treasure-found-in-brazil/
http://www.ubueditora.com.br/

Rodrigo Corral
Rodrigo Corral has created some of the most iconic visuals in publishing, partnering with talent such as Junot Diaz, Jay-Z, Deepak and Sanjiv Chopra, Chuck Palahniuk, Tory Burch, Gianna Angelopoulos, Gary Shteyngart, Mary Kate and Ashley Olsen, and organizations such as the Criterion Collection, New York Magazine and The New York Times. Besides running his own studio, he is also the Creative Director for Farrar, Straus & Giroux and Creative Director at Large for New Directions.

Cristina Paoli
Cristina Paoli was born in 1980 in Mexico City. She holds an MA in Graphic Design from the London College of Communication, UK, and a BA with honours in Graphic Design from the Universidad Iberoamericana, Mexico. She is author of Mexican Blackletter. In 2011 she founded PERIFERIA in Mexico City, a studio dedicated to book design and graphic communication for art exhibitions and cultural events.
http://periferia.com.mx/

Please suggest other excellent Latinx digital designers, illustrators, and book and book cover designers who are missing from this list! In part one of the series, I profiled excellent Latinx branding, experimental, and motion designers. And in the second part, I profiled creative directors, environmental designers, type designers, and poster designers.

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Rachel Berger
Printed Paper

Rachel Berger is a designer in Oakland, and chair of Graphic Design at California College of the Arts.