Mindfulness, Non-Attachment, and Nonprofit Marketing
mind·ful·ness
/ˈmīn(d)f(ə)lnəs/
noun
- the quality or state of being conscious or aware of something.
non·at·tach·ment
/ ˌnän-ə-ˈtach-mənt /
adjective
- a state in which a person overcomes their attachment to desire for things, people, or concepts of the world and thus attains a heightened perspective.
The title of this post has been sitting in my drafts for at least 6 months — well before COVID-19 hit. Every time I’ve written a new post, I’ve seen it and thought about how I should finally write something, but other things always were more important. Maybe it was meant to be that way because now is perhaps the best time for this particular topic.
If there is a silver lining to a global pandemic, it is that organizations are discovering new ways to innovate and connect. There is a sense of being free from the perceived necessity of precedents because there are no precedents for this situation.
This freedom will hopefully inspire us to make meaningful changes to how we operate. I offer that we look to the tenets of mindfulness and non-attachment to guide us forward as we move back into the new normal.
- We can’t hold onto past practices that aren’t effective anymore.
As Jetsunma Tenzin Palmo says, “The more we grasp, the more we are afraid to lose.”
