Mindfulness, Non-Attachment, and Nonprofit Marketing

mind·ful·ness
/ˈmīn(d)f(ə)lnəs/

noun

1. the quality or state of being conscious or aware of something.

non·​at·​tach·​ment
/ ˌnän-ə-ˈtach-mənt /

adjective

1. a state in which a person overcomes their attachment to desire for things, people, or concepts of the world and thus attains a heightened perspective.