How to optimize your Store Performance?
To optimize your store performance you have to manage your title, description, image, price as well as update the inventory time to time.
Title: The Product Title must be used unique (not used by you anywhere else), user friendly (include Keywords, generic term, or any specific attribute) that customers can easily search and find your product.
Description: Walmart allow you to provide 3 type of descriptions:
Short: 5–10 sentence long is standard or, the paragraph should be at least 500 characters in length.
Write specific and informative content and include the Brand, Product Name, keywords describing the item’s features and benefits and related words that customers are likely to search for.
Long: The best practice to stand out is to state figures and facts relevant to product. Also, tips and other product application related content projects your authority on the products. Also, you can use ‘some slang’ but not overtly use it.
Shelf: State the most important features or the characteristics of the productswith the respective keywords included.
Call out specific details about the item and provide complete information. Avoid repeating generic and meaningless information.
Note: Also use the products synonyms in the Description. For example, include the word “Sweater” in the description if you sell a cardigan, since both are essentially from the same category.
Image: When the product image is not proper that is not according to the Guidelines of Walmart.com. In order to avoid the possibility of Walmart’s image retrieval process overwhelming your source server, please ensure that your system has sufficient bandwidth and processing power to serve up the images as Walmart requests them.
When you set the image of any products you have to mention all the important features given below:
- You must have perfect image formatting and size recommendation according to the requirement.
- Resolution of main image and swatch image.
- Image URLs must end in an image file type (e.g., .jpg, .gif, etc.)
- Quality of image is in standard format.
- You can also use additional image.
You can also see the guidelines for image from the following link:-
Walmart offers image hosting so that you don’t need your own external image space. There are two main benefits to hosting images with Walmart:
- You have your own dedicated image hosting space on our server and tools for efficient processing.
- You can quickly upload image files and associate them with your items.
This article provides details on:
- Obtaining SFTP credentials
- Process flow
- Naming conventions
- Uploading files via SFTP
- Transferring images using a graphical user interface
- Transferring images using a command line interface
- Setting up images
Price: Walmart expects from its sellers to offer one of the most competitive pricing since Walmart believes in helping people by enabling them to save more and as a result live better life.
There are two pricing rules:
Price Parity Rule: This rule automatically un-publishes items from Walmart Marketplace if a customer saves more by purchasing the same item from the same Seller on the competitor’s website i.e. other marketplace website. The pricing also includes shipping cost.
Price Leadership Rule / Reasonable Price Not Satisfied: This rule also automatically un-publishes items from Walmart Marketplace if a customer saves drastically by purchasing the same item on a competing website, regardless of the Seller. This calculation also considers the cost of shipping
Inventory: It is to make sure that the inventory of any of the product should not go down. You must have to keep track of the inventory of all of your products. If your product goes out of stock it will lead to loose your orders.
Category Mapping: Mapping the categories of the products is the most important and the necessary step which the seller must keep in mind. Category Mapping of your product will decide that in which category your product will fall. If you have not done the category mapping correctly, then it may be possible that your products will be published on Walmart.com but you will never be able to get the order of that product because your product is being displayed in wrong category.
Example: — A t-shirt mapped to the category of food and beverages must fall in the category of food and beverages. If anyone searches for t-shirt he/she will search it in the clothing category.
Meta keyword: Meta keywords are very helpful to sell your products. These keywords help any customer to reach some products of your store.
Meta keywords are those keywords through which you search anything on any search engine.
Example- You want to search a shirt of yellow color so you can search like this-
- Yellow shirt
- Shirt of yellow color
- Yellow color shirt etc.
The meta keywords that are used here are- Yellow Shirt
Your products must contain those keywords through which it can be easily searched on any search engine. The more keywords you provide to search your product, more the chances of selling your product will increase.
Originally published at cedcommerce.com on May 17, 2017.