Do We Really Need Machine Learning for Personalized Recommendations?
Nov 4 · 7 min read
In the 21st century, aka the era of customer-centricity, it’s hard to think of a high-quality software product that does not use personal recommendations. This functionality is actively used for cross-selling and upselling and brings immense benefits to both the company and the customer.
Personalized recommendations make the online shopping process much more pleasant. Fast-food chains offer us new menu items based on the ones that we already tried, browsers track our search history and show the corresponding ads…


