Do We Really Need Machine Learning for Personalized Recommendations?

Vlad Punko
Nov 4 · 7 min read

In the 21st century, aka the era of customer-centricity, it’s hard to think of a high-quality software product that does not use personal recommendations. This functionality is actively used for cross-selling and upselling and brings immense benefits to both the company and the customer.

Personalized recommendations make the online shopping process much more pleasant. Fast-food chains offer us new menu items based on the ones that we already tried, browsers track our search history and show the corresponding ads…

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Vlad Punko

Written by

Data Science Researcher at Celadon — AI-Powered App Development

Celadon

Celadon

https://celadonsoft.com/ — We Make Modern Mobile and Web Apps and Write About It

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