Concept Pitch

Initial Concept: Delhi Rape as a social issue

The social issue we are addressing is the 2012 Delhi Rape. We will be using graphics to convey public’s reactions to this issue, different point of views from e.g. the rapist, victim’s etc. The causes and how this issue has changed the communities will also be covered.

Final Concept: Celebrity Worship

We aim to focus on the issue of celebrity worship in Singapore. We intend to make a video (possibly in the form of documentary) and four graphics to highlight the severity and the repercussions of the situation. Our target audience would be teenagers (age 13–21) as we feel that this group of people are the most vulnerable to this increasingly prominent and worrying obsession in the society.