The Celo Logo Story

Taylor Lahey
Mar 5 · 9 min read
The Celo Logo

Start with “Celo”

Esperanto

Purpose

Performance

Wordmark

Currency Symbols

Local Cryptocurrencies

Currency symbols from around the world
Typographic exploration with a Capital Univers “C”
Cryptocurrency glyphs/logos

The Euro Symbol

Official graphic construction of Euro logohttps://en.wikipedia.org/wiki/Euro_sign
The Celo “c”
The wordmark against Futura Std — Book

Rings

Celo Rings

Celo Currencies

Exploration

Circle sketches 1
Circle sketches 2
Circle sketches 3
Circle sketches 4
Circle sketches 5
Early Gold and Green Ring Variations

Choosing Colors

Celo Green

Celo Green (#45CD85)

Celo Gold

Celo Gold (#EEC76A)

“Brand Finale”

Complete Logo

Logo Brand Application

Rings

Ring Brand Application

Community Project Adaptability

Examples of the logo against other projects’ colors
Examples of rings against other project colors.

Celo

Celo is an open platform that makes financial tools accessible to anyone with a mobile phone. Visit celo.org for info on the community, team, and technology.

Taylor Lahey

Written by

Visual Artist, Designer at Celo

Celo

Celo

Celo is an open platform that makes financial tools accessible to anyone with a mobile phone. Visit celo.org for info on the community, team, and technology.