An Introduction To Proximity Marketing And Why It’s Crucial For Your Business
Emerging technologies have changed the current marketing landscape with broad adaptations of smartphones and wearable devices. Moving along the line where people exactly are is now the best strategy for any company. As wearable tech is getting widely accepted, it’s important to target such a huge number of people. Wearable technology is indeed new but is all set to give tough competition to smartphones which gives an alarm to marketers and brands to be ready for the new era of marketing.
Marketing makes sense when its done at the right place, right time and with right people. And proximity marketing proves itself to be the best in the group.
Proximity Marketing is the term used for marketing done to the right people, at the right time, with the right content/message and at the right place, of course. It employs the location technologies to push notifications to the people around a specific area or place. With the extremely relevant and personalized notifications directly sent to the smartphones and devices, proximity marketing eases the process of all the efforts done in finding the targeted audiences for a product, service or promotions.
To understand it more clearly, Beaconstac a Proximity Marketing company has given a data-driven approach to the future of Proximity Marketing.
While Proximity Marketing is still new to the world, it is being and could be utilised by the brands to enhance customer experiences and interactions. This makes a brand more engaging to their consumers and helps bring more customers. When traditional and digital advertising fails to reach the right audiences, the need for Proximity Marketing becomes tremendously important.
As explained by Algoworks at Medium, Proximity Marketing helps to approach, getting direct conversions, standing up in front with competitors, improving customer relationships, delivering personalized experiences, real-time and inexpensive.
Imagine the buyer journey where a customer is on the way for shopping. While he is approaching a shoe store, he gets a notification of 25% off on the newly arrived shoes at a store. This makes a must go and see for him. Whereas if the same person sees the ad on search or display mediums and is not exactly at the place, it would be hard to create such instant urgency.
With omnichannel browsing and buying patterns of consumers, proximity marketing seeks to provide marketing solutions that are relevant as well as personalized. To achieve greater growth, businesses need to deliver value which should be relevant; and for this, they need to implement tools and techniques to attract and retain customers.
One of the most critical aspects of Proximity Marketing is to provide the right promotions to the customer at the right place and time for the right price. This translates not just to reach, but conversion.
Right Time: The delivery of ads must take place when the customer needs the product, unlike traditional systems where it takes months of hard work and a team to publish platform compliant ads which may or may not be relevant at a time of delivery.
Right Place: The ads must get delivered to the customer when they are near the store, and the possibility of the conversion is the highest. Statistics show ads served in the vicinity of the store tend to get 5x more conversions.
Right Promotion: Promotions must be customized from customer to customer. The deep analytics of the profile of the most loyal customers and their corresponding buying pattern must be kept in mind.
Right Price: Marketing platforms have a high cost, and with such an increase in cost and decrease in sales volume, retailers are in dire need of cost cuts.
This 4R principle is the basis on which the ideation of Centareum is based. Centareum is a decentralized proximity-based mobile marketing platform built on top of the Ethereum Blockchain platform connecting offline retailers with consumers on the open web with very minimal transaction cost. The platform enables retailers to both advertise and interact with consumers on a single platform. With its high performance, high reliability, scalable and transaction cost-free system, Centareum is ready to take over the retail market. Are you prepared to join the retail move?
Visit our website Centareum.io and join our telegram https://t.me/Centareum.
