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“SiriCar, drive faster. We’re running late...”

…and other dilemmas on the Autonomous-Vehicle horizon. Let’s explore the next three phases of our driverless future.

Brion Niels Eriksen
Mar 17, 2017 · 10 min read

The number one F.A.Q.

The University of Michigan’s Mobility Transformation Center is a test facility (a simulated village called “M City”) and proving ground for connected and automated vehicle technology. Their web site http://www.mtc.umich.edu has a helpful F.A.Q. page, where one of the questions and its answer really stands out to me (emphasis mine):

Here’s a quick YouTube glimpse at what’s going on at M City.

Phase 1: Keep your eyes on the road and your hands on (or off) the wheel

What if we simply roll with the current trend of making today’s cars smarter and safer?

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Phase 2: We all need to share the road

More automation gradually but unrelentingly works its way onto the road.

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Stock image is pretty stock: I mean, will there still be newspapers?
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You’re putting me in a cockpit this cool and I can’t drive it?
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Your rolling living room
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Phase 3: We live inside a computer

Like a circuit board on silicon, our highways transport us around like bits and bytes to our destinations.

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Something this far-reaching and earth-shifting is going to need to be communicated. Clearly, in simple terms, without bias and with a focus on the common good of everyone.

It’s a huge leap, that’s for sure. One that skeptical consumers may not be ready for any time soon, especially in today’s political climate. Now may not be a good era to espouse a technology revolution that is perceived as being based in elitist Silicon Valley and replacing yet more jobs with automation. Something this far-reaching and earth-shifting is going to need to be communicated. Clearly, in simple terms, without bias and with a focus on the common good of everyone. And that, again, is unfortunately not something that we’re seeing or hearing a lot of in today’s political climate.

Back from the future

In the present day, it’s now time to communicate the vision (begin with the end in mind)

Central Division

Centrist, moderate, bipartisan-driven opinions & insights…

Brion Niels Eriksen

Written by

Husband, dad, digital agency owner, writer, and designer.

Central Division

Centrist, moderate, bipartisan-driven opinions & insights (with sports & culture mixed in), from the new American political epicenter: The Midwest, the Rust Belt, the Heartland, the Swing States, the Big Ten. While the Left and the Right fight, the Middle must lead.

Brion Niels Eriksen

Written by

Husband, dad, digital agency owner, writer, and designer.

Central Division

Centrist, moderate, bipartisan-driven opinions & insights (with sports & culture mixed in), from the new American political epicenter: The Midwest, the Rust Belt, the Heartland, the Swing States, the Big Ten. While the Left and the Right fight, the Middle must lead.

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