Creating smarter supply chains with Trackback
TrackBack began as a startup — now it’s evolved into a supply chain consortium within Centrality’s ecosystem
TrackBack provides transparency throughout the supply chain and helps businesses safeguard the quality, integrity and provenance of their products. It is a decentralised supply chain traceability platform on which other apps can be built easily and at a low cost. A champion of innovation in logistics, TrackBack has built around itself a consortium of supply chain members. By pairing up with industry players as a technology partner, Trackback offers expertise to radically improve efficiency in their partners’ supply chain.
What business challenge was Trackback trying to solve?
It is estimated that $1.2 trillion dollars USD of counterfeit products are traded globally every year. Using TrackBack’s tech, suppliers can differentiate their premium products from cheaper imitations to protect brand reputation.
The technology
TrackBack’s core technology enables any company in any industry, whether it be food, fashion or aviation, to safeguard the value of their product. TrackBack provides a B2B product traceability solution on the blockchain that is enabled by IoT and delivered through decentralised applications.
TrackBack gives everyday consumers the ability to understand exactly what they are purchasing, eating or wearing with a degree of authenticity not previously available. In doing so, businesses can give confidence to and build trust with their end consumers.
Why blockchain?
TrackBack uses blockchain technology to provide complete traceability of product authenticity, integrity and provenance. The blockchain ledger records all transactions at every point in the supply chain, bringing transparency and accountability that all parties can see.
What Centrality protocols will TrackBack leverage and how are they critical for TrackBack’s tech stack?
- Blockchain-as-a-Service — this is important as not all parties in the ecosystem will have the technical knowledge or ability to run nodes, but want the ability to view, validate and access the blockchain service
- Identity — identity is critical to provide trust within TrackBack’s ecosystem. All individuals, companies and IoT devices need to have a trusted and validated digital identity to write attestations to the chain.
- Communication — this is vital to provide decentralised direct customer-to-supplier interaction i.e. through decentralised shopping.
What other opportunities has Centrality enabled for TrackBack?
TrackBack have been able to partner up with and explore opportunities with other ventures in the Centrality ecosystem. These include:
- Yabble — With TrackBack they provide a 360 communication loop between brands and consumers
- CarbonClick — TrackBack is working to prove the authenticity of carbon credit transactions
- SingleSource — SingleSource is working with TrackBack to provide identity for attestors in the supply chain; including individuals, companies and machines
