Meet Ai.MY the blockchain powered fitness app
AI.MY is the affectionately named backronym for one of the world’s first blockchain powered fitness apps, currently under development by strategic investor Centrality in partnership with Performance Lab. AI.MY provides personalized data driven training plans and coaching tips to assist everyday users in achieving their fitness goals and objectives.
“Performance Lab’s globally acclaimed ARDA platform, will enable Centrality to make sense of the growing volumes of health, wellness and fitness activity data that they are gathering. Not only does ARDA help our partners deliver more engaging and meaningful user experiences for their customers, it also gives them the business insights they need to monetize their data like never before,” says Waynne Dartnall, CEO of Performance Lab.
Dartnall adds that “partnerships with strategic investors such Centrality offer Performance Lab access to unique resources and capabilities. Centrality’s funding and resource commitment will enable further investment in artificial Intelligence, data analytics, business intelligence and immersive experiences that are the building blocks for our ARDA Platform.” This venture forms part of a co-investment with Performance Lab’s original investor, Intel Capital.
Centrality is a world leader in the application of blockchain technology and will integrate the ARDA engine into their next generation consumer platform built on the Ethereum blockchain. This places ARDA within a powerful blockchain ecosystem that enables separate businesses to work together to gain scale through shared acquisition of customers, data, merchants and content.
Founded in July 2016 by a group of like-minded kiwi entrepreneurs and technologists, Centrality’s technology will connect both vertically and horizontally integrated marketplace models. The company is pursuing a strategy of investing in leading software businesses with high growth potential and unique commercial models that support their vision for a better world.
“Our investment in Performance Lab’s technology provides us with expert knowledge and world class software in a key area of focus,” says Roger Smith, Chairman of Centrality Investments. “It will enable us to fuse artificial intelligence with blockchain to create positive behavioral changes for users and a new economic model for health and fitness.”
Centrality’s human driven design approach means that each user will only ever need one login to access all Centrality applications. A smart front-end design brings these different applications together in a single interface, providing a seamless flow between applications. With each user having a single Centrality profile, this will provide behavioral insights that enable valuable and meaningful experiences for each individual.
“The Centrality and Performance Lab partnership creates an opportunity for everyone to access world class coaching and training programs created by professionals. For those looking for extra motivation to stay fit and improve performance, AI.MY will be a game changer” states Tony Marsh, Co-Founder of AI.MY and ex French rugby union player.
