CEO-CF Reflections
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CEO-CF Reflections

Five tips for entrepreneurs to manage their cash during this crisis

An interview with veteran financial expert David Frodsham

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Entrepreneurs are Worried

That’s why we decided to interview David

Setting the Context

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So how should the entrepreneur manage their cash?

  • Firstly, they need it to fund losses. If a company is unprofitable, losses will eventually transfer into cash.
  • Secondly, for capital investments, to buy a machine or factory or other company, or whatever.
  • Thirdly, it’s net working capital, which is the change of the terms with its customers, suppliers or an increase in business, which results in a change in net working capital.
  • And lastly, it is to have a cash buffer, just to be able to have a reserve.
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So, to summarize, what’s your advice?

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What should entrepreneurs carry ahead as hope?



Straight from the front lines of business — interviews, in-depth insights, industry dynamics — the view of the world from the offices of high-growth CEOs across Europe.

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Deep Parekh, PhD

I’m a Belgium-based serial entrepreneur working at the intersection of Business, Technology, Society, and Policy, with a PhD in Business Model Dynamics.