[Webinar] Scaling the Revenue Engine — Chapter 15: Information Architecture w/ Evan Liang, CEO of Lean Data, & Tom Grubb, Chief Strategy Officer of Digital Pi
The revenue engine will cough and sputter, and may even blow a gasket if data does not flow friction-free throughout the system. Since information architecture is hard to redo once implemented, you want to get it right the first time.
In this webinar, Tom Mohr, CEO of CEO Quest, shares his research-backed insights and pragmatic approach to creating a fit and trim information architecture. You’ll learn:
- How to define data structure and data flows across all information systems
- The importance of a unique customer ID that is consistently applied throughout the system
- The data flow sequence across all lifecycle stages of a prospect and customer
Joining us to share their expertise in information architecture are guests Evan Liang, CEO of LeanData, and Tom Grubb, Chief Strategy Officer of Digital Pi.
This webinar covers material from Chapter 15: Information Architecture in the book Scaling the Revenue Engine, by Tom Mohr. You can read the chapter here.
Learn more about CEO Quest.