[Webinar] Scaling the Revenue Engine — Chapter 16: Messaging Schema w/ Mark Brewer, CEO of Lightbend
When it comes to chasing revenue, CEOs often spend all their time in execution mode, without dedicating any time to foundation building. This is a mistake. Time wasted delivering poorly considered messages to the wrong people, at the wrong time, in an irrational sequence, leads to disappointing results.
In this webinar, Tom Mohr, CEO of CEO Quest, shares his research-backed insights and pragmatic approach to a revenue-generating messaging schema. You’ll learn:
- How to develop an orchestration plan and playbooks that drive spot-on messaging every time
- How to map stage-specific messaging along the prospect and customer journey
- Guidelines for execution of 6 specific playbooks depending on business model
Joining us to share his expertise in messaging schema is guest Mark Brewer, CEO of Lightbend.
This webinar covers material from Chapter 16: Messaging Schema in the book Scaling the Revenue Engine, by Tom Mohr. You can read the chapter here.
Learn more about CEO Quest.