[Webinar] Scaling the Revenue Engine — Chapter 18: Top of Funnel w/ Paul Albright
Aug 8, 2017 · 1 min read
To quickly gain vision lock with high-value prospects (“I get what you do and why it’s relevant for me”) within an acceptable cost boundary given customer LTV is both an art and a science.
In this webinar, Tom Mohr, CEO of CEO Quest, shares his research-backed insights and pragmatic approach to maximizing customer acquisition at Top of Funnel. You’ll learn:
- The 5 goals that must be met at Top of Funnel in order to set the stage for rapid growth
- How to leverage the critical success factors at Top of Funnel for maximum customer acquisition
- The crucial difference between minimal viable product (MVP) and sales ready product (SRP) and how this impacts Top of Funnel operations
Guest Paul Albright, who has been CEO of marketing automation platform company Captora, Chief Revenue Officer of Marketo, and Chief Marketing Officer of SuccessFactors among other high profile roles.
This webinar covers material from Chapter 18: Top of Funnel in the book Scaling the Revenue Engine, by Tom Mohr. You can read the chapter here.

Learn more about CEO Quest.

