[Webinar] Scaling the Revenue Engine — Chapter 24: Building the Revenue Engine while Running It w/ Tien Tzuo, CEO at Zuora

Over the past 23 chapters, we’ve painted a picture of revenue engine best practice. Now it’s time to answer the question, “How do you get there?” The answer is simple. You scale the revenue engine while you run it.

About the webinar:

Please join Tom Mohr, Founder and CEO of CEO Quest and author of Scaling the Revenue Engine, and guest Tien Tzuo, Founder and CEO at Zuora, in this research-backed, insightful webinar on revenue engine execution. You’ll learn:

  • The 3 critical areas of implementation: day-to-day management, Bow Tie optimization projects and foundation layer projects
  • How to prioritize where and when to focus resources
  • The secrets of best practice project teams to get it done right

About our guest:

Before Zuora, Tzuo was one of the ‘original forces’ at salesforce.com, joining as employee number 11. In his 9 years at salesforce.com, Tzuo built salesforce.com’s original billing system and held a variety of executive roles in technology, marketing, and strategy organizations, including building out the product management & marketing organization, serving as Chief Marketing Officer for two years, and most recently as Chief Strategy Officer.

Tzuo holds a bachelor’s degree in electrical engineering from Cornell University and a master’s in business administration from the Stanford Graduate School of Business. He was named CMO of the Year Finalist by the CMO Council and BusinessWeek Magazine while at salesforce.com and is on DestinationCRM’s Who’s Who in CRM list.

Read the chapter:

This webinar covers material from Chapter 24: Building the Revenue Engine while Running It in the book Scaling the Revenue Engine, by Tom Mohr. You can read the chapter here.