1xBet Joins CCT as Betting Partner Across Global Broadcast
Berlin, December 6, 2022 — GRID partners with 1xBet for exclusive betting sponsorship across CCT global broadcasts.
1xBet, a leading name in the esports betting industry, will be present across all English broadcasts of the Champion of Champions Tour as part of the collaboration.
All Online Series of the Tour will feature 1xBet as a sponsor, bringing the company into CCT’s multiple regions of competition.1xBet has also signed on for all Regional Finals and Grand Final through 2024.
Four events of the upcoming Studio Finals stage will unfold in Belgrade, Serbia, taking place in the new 1xBet studio that is under construction. As a result, CCT and 1xBet will be working together closely to facilitate organic exposure of both parties through the event. The initiative greatly supports the Tour, giving CCT a space to bring their competition to life.
GRID and 1xBet will be collaborating from a technical perspective to design and produce a mobile application for the Tour, dedicated to CCT fans and the larger CS:GO community. Powered by GRID’s Data Platform, the app will utilize official live and historical data to provide users with in-depth information about CS:GO and CCT. Additionally, the title-agnostic nature of the GRID Data Platform will allow for comprehensive coverage of various other esports within the app.
The partnership creates an opportunity for CCT viewers to participate in deeper levels of engagement that reach beyond official streams, while further strengthening the CCT ecosystem through 1xBet’s tried-and-tested platform. A core focus of the collaboration between both parties is broadcast innovation, fostering a multifaceted experience for the global audience.
About 1xBet
1xBet is a world-famous bookmaker founded in 2007. Clients of the brand can bet on thousands of events in over 60 sports. The company’s website and applications are available in more than 60 languages.
1xBet cooperates with famous esports organisations in particular — ESL, Team Spirit, OG Esports, MIBR, and Tundra Esports. There are also popular sports clubs and organisations in the 1xBet partnership portfolio, such as FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, CAF and others. The bookmaker has been nominated and won several prestigious accolades, including awards from IGA, SBC, G2E Asia, EGR Nordics Awards and others.
About Champion of Champions Tour
The Champion of Champions Tour mission is to build into the ecosystem of professional Counter-Strike across multiple tiers, providing an opportunity for emerging, regional esports talent to prove themselves and shine. Jointly organized by leading esports firms and commissioned by GRID, CCT is a multi-million dollar prize pool CSGO competition that spans across seven regions around the world.
Visit www.cctour.gg to learn more about The Champion of Champions Tour & our Partners.
For media inquiries please contact: chase.mulonas@grid.gg
