Sniff for Myth

Allowing myth to perpetuate is how once-great companies join the dead brand graveyard.

The Good Men Project
Change Becomes You

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Photo credit: iStock

By Ken Goldstein

The mantra of modern business decision-making is often tied to the basic concept of data-driven reasoning. If you hold a leadership position within an organization, you know that understanding data is a mandate. Data is the foundation for supporting a thesis, building consensus around a point of view, or building an argument for change. Data won’t tell us everything we need to know, and data can easily be misinterpreted, but if we aren’t looking at objectively collected data in forming an analysis, we might be better off buying lottery tickets than investing our company’s money in a resource-heavy plan.

If we know that data is essential to our success, and we know that critical decisions are better informed with data than without it, how is it that so many myths creep into the workplace? By myth, I mean a widely shared belief in a set of rules that a company has adopted without a sufficient test or challenge. In the worst of all circumstances, that myth may have no foundation at all.

As companies grow and practices become routine, repeated behaviors can be handed down from one generation of managers to another. I’ve often written about the notion of “but we’ve always” to point out…

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The Good Men Project
Change Becomes You

We're having a conversation about the changing roles of men in the 21st century. Main site is https://goodmenproject.com Email us info@goodmenproject.com