Change Becomes You
Published in

Change Becomes You

The Cirque du Soleil — How Street Performer, Guy Laliberté Created a $1.5 Billion Dollar Business

The blue ocean strategy that magically revolutionized the circus industry.

Picture credit: M-A Lemire ©2019 Cirque du Soleil

‘’Imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries in existence today. This is the known market…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store