In a world that overall encourages strength, speed, and luxurious possessions, there’s an under-appreciated virtue of supporting the underdog. The smaller brand making the more ethical product, the person in the social setting fighting to fit in, and the old and used car that just needs a little more love to keep going. The “less obvious” options can affect shaping not how we view the world, but shift direction for the world itself.
The smaller brand making the more ethical product, the person in the social setting fighting to hold their own, and the old and used car that just needs a little more love to keep going
This is a conviction that has followed me through life. I have taken an instinctive interest in standing with the weaker ones whether it’s the metaphorical “Indians” against the tides of modern consumerism or those at the margins, fighting to be seen or understood. In this practice, I have found depth in connection and meaning far over what surface interactions or material gains can bring.
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