The One Word That Destroys Confident Decision-Making
Often used in an effort to provide peace of mind, increase trust, and build confidence; this word causes burnout, rather than resolves it.
We’ve needed to talk about something really important — it could change your life, business, and relationships. It’s the kind of work that can leave you feeling alone, misunderstood, and like to need a trip to another country.
“Importance” is often used for the purposes of providing clarity, establishing stronger boundaries, increasing trust, building confidence, conveying a sense of sequence, and a ton of other “functions.” But it’s become a fundamentally flawed concept.
It’s broken.
It no longer works.
Many call knowing what’s important the roadmap to success, the fundamental starting point to most project management, the thing that relationships depend to stay balanced, and so on. “Important” is one of those words that is used for so many reasons, but none of them work.
If we’re talking about “important to me” or important to someone else, we’re talking about an intrinsic value held by either myself or them.
If we’re talking about “important to be…
